From Brad Lander <[email protected]>
Subject The most long-lasting thing you can do today
Date July 30, 2024 10:44 PM
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This is a quick note to give a deep and sincere thank you, John.

And also a request to turn $10 into $1000 — but I’ll get back to that in a minute.

Earlier today, I announced my campaign for Mayor of New York City. It hasn’t even been 24 hours, but the response across all five boroughs has been nothing short of incredible.

Every conversation I had today, every Tweet I saw online (ok, maybe not every single one), every encouraging text or email I got — it all reaffirmed what I’ve been hearing from people lately:

New Yorkers are hungry for a safer, more affordable, more livable, and better-run city — and Mayor Adams is not providing the leadership that our future demands.

I’ll be honest with you: I’m blown away by the grassroots energy I felt today. In fact, we’re only a few hundred dollars away from reaching our benchmark launch day fundraising goal.

Because it’s Day One of our campaign, and because winning this race is going to take a broad coalition of New Yorkers who love our city more than anything, I’d like to respectfully ask for a campaign contribution that will sustain our campaign for the months ahead.

Will you please consider setting up a monthly recurring donation to my campaign for Mayor of New York City today? [[link removed]]

The single most long-lasting thing you can do to support our campaign right now is to start a monthly recurring donation , which can be canceled at any time. This allows us to predict our finances months in advance, giving us the ability to plan expenses and make sure that not a single grassroots dollar goes to waste.

DONATE MONTHLY [[link removed]]

ONE TIME [[link removed]]

John, I’m grateful down to my toes for supporters like you who are stepping up today to kick off our campaign the right way.

And remember, contributions from New York City residents are matched 8 to 1 under the City’s matching funds program, meaning your $10 could have a $90 impact — every single month!

That means: if you start a $10 monthly contribution today, and continue it for the 11 months through next June’s election, you’ll have given $110, generating $880 in matching funds, for a whopping total of $990!

Again, thank you for being a part of this movement. I’m so proud of everything we’ve accomplished already, and I can’t wait to continue working with all of you to build the city government New Yorkers deserve.

Before we close the books on our launch day fundraising, will you please consider setting up a monthly recurring donation to support our campaign? [[link removed]]

In solidarity,

Brad


68 Jay Street
Brooklyn, NY 11201
United States
[email protected] [[email protected]]
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