Denim Day stems from a court case in the 1990s where the Italian Supreme Court overturned a rape conviction because the victim’s jeans were very tight, reasoning she must have helped her attacker remove them, and implying consent. Women in the Italian Parliament protested by wearing jeans; Patti saw this and believed we all should be acting in solidarity with this survivor and all survivors of sexual violence, challenging these harmful attitudes and culture, and educating ourselves and others. The Denim Day campaign was born, asking people to engage in the simple act of wearing denim as a powerful protest message. What started as a simple grassroots campaign has now developed into an international movement with millions participating each year. 
 

It has been twenty-one years since our first Denim Day and the spirit and message of solidarity is now more relevant than ever. We understand the power of solidarity in fostering hope, healing, and action. We are one week away from Denim Day 2020, and we invite you to join us in solidarity with communities - our last theme leading up to our virtual rally next Wednesday, April 29th - and for all of our upcoming events!