John,

Every year, 5 million donkeys are savagely butchered to produce a gelatin from their hides used in cosmetics and supplements that claim to enhance health and preserve youth.

Donkeys are being dragged by their ears or tails and their heads bashed in by sledgehammers. Some donkeys are skinned alive. We can help stop this cruelty.

This industry relies on online platforms to peddle its products. Ebay has already banned sale of donkey gelatin. Now pressure is growing on Amazon to do the same.

If everyone reading this chips in the cost of a coffee, we can take the pressure to boiling point – running a deep-dive investigation to document Amazon’s donkey gelatin trade, then launching a massive publicity push to expose it, with journalist briefings, ads targeting key execs and media-grabbing stunts outside Amazon HQ.

Can you chip in to stop this torture trade and save millions of donkeys?

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Behind this horror are unproven claims that the gelatin in donkey skins, called ejiao, has youth and health-enhancing properties. The hides are boiled down and the gelatin is turned into bars, powder, or pills to be sold at sky-high prices.

It’s gotten so out of control that HALF of the donkeys in Kenya are thought to have been killed in just three years.

Theft is common too, with donkeys snatched from families that depend on them, to be skinned, or shipped across borders in cramped and sweltering conditions. And when donkeys are taken, women and children bear the brunt of the extra work, harming their ability to earn money or go to school.

The good news is African governments just agreed to a continent-wide ban on killing donkeys for their skins. And Brazil is acting too.

But by providing a space to freely trade their products, Amazon is providing donkey torturers with a lifeline.

John, that’s why it’s so important we act now. More than 54,000 have already signed our petition calling on Amazon to stop this torture trade, but with your help, we can do so much more – using well-honed publicity tactics to expose Amazon’s complicity with donkey torture and ratchet up the pressure until they act to save these gentle creatures. Are you in?

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