Hi. It’s Michaela, Sarah’s Campaign Manager.
I’m following up on an email Sarah sent you two days ago. You can read the original email below, but if you’re short on time, here’s the takeaway:
Sarah’s primary election is in less than 7 weeks, and our campaign leadership team is making big budget decisions right now. If we raise $20,000 in online donations before the end of the month, we’ll be in a great position to execute our plan to win the primary and hit the ground running in the General Election.
We can’t take anything for granted. Sarah’s primary opponent is a former registered Republican who has a history of trying to defeat anti-LGBTQ+ candidates, and MAGA extremists have already started to attack Sarah.What we raise right now will have an immediate impact on this race. Can you show your support for Sarah by pitching in $5?
You can read more about the budget decisions we’re making below.
Thanks!
-Michaela
---------- Forwarded message ---------
From: Sarah McBride
Date: Thurs, July 25, 2024 at 7:34 PM
Subject: What we're about to start spending $ on
"What are we going to spend on TV and digital ads?"
"Can we afford to do 4, 5, or 6 pieces of mail?"
"How many more organizers can we hire to knock on doors and call voters?"
These are the questions I'm discussing with my campaign leadership team right now. With less than 7 weeks until our primary and just over 100 days until the General Election, we have to start making decisions about what we can spend our funds on — and what we can't.
We've agreed that to pull off the basics, we need to raise another $10,000 in online grassroots contributions before July is over. To run a campaign we are confident we can win, we need to raise $20,000.
I've always been an overachiever. 😊 So I REALLY want to hit that ideal goal before July is over. Can you help by donating $5 or anything you can spare right now? If just 1% of people reading this email pitch in just a little bit, we’ll reach it!
You might think because Delaware is small, our budget would be too. But running for Congress isn’t cheap.
The cost for mail pieces, organizers, yard signs, and digital and TV ads all add up — especially when you have to buy TV ads in one of the most expensive media markets in the country: Philly!
Thanks for being on my team!
Sarah
