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This is the AI training you've been waiting for
AI is exciting. It's intriguing. And if we're being honest, it's hard to keep up with.

At least, that's what Poynter's Kristen Hare has found, which is why she's leading an exciting new training designed to help daily journalists understand AI and introduce them to some useful tools.

"I think a lot about local journalists who are overworked and constantly flooded with information about what they’re covering and what’s happening in our world," said Hare, Poynter's local news faculty and the author of our Local Edition newsletter. "If it’s hard for someone like me, who has a critical eye on the media industry, to keep up, I’m guessing it’s also hard for people who don’t have that same luxury."

Level Up: AI for Journalists is the latest Poynter offering designed to help those of us pondering the intersection of AI and the industry. This course will not only help people get the lay of the land, but will give them weekly hands-on, expert-guided tours of AI tools they can immediately begin implementing in their work. 

Seats are limited to the virtual seminar, which starts Oct. 2 and takes place from 1-3 p.m. on Tuesday afternoons for four weeks. 

"In an industry that has more pressure and less resources than ever, it’s exciting to find ways to help journalists continually improve what they do and how they do it," Hare said.

Read on for more ways in which Poynter can help you along the path of your journalism career.
 
  FEATURED TRAINING
Digital Transformation Program
Online group seminar
Starts January 2025


Applications are now open for a new iteration of Poynter's Digital Transformation Program, which will educate and coach up to 225 public media entities and hundreds of station leaders and their staffs on developing and optimizing an audience-first, multi-platform approach to their organizational strategies, operations and culture.

The initiative, funded by the Corporation for Public Broadcasting, builds on the success of the first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel. As a result of the program, the participating stations generated more than $3.1 million in new digital revenue and acquired more than 10 million new digital audience users/subscribers.

Read more about the program's two tracks and application process.

Applications close Sept. 6

Cost: Free.
APPLY NOW
Essential Skills for Rising Newsroom Leaders (December 2024)
In-person training, Dec. 2-6
St. Petersburg, Florida


Whether you’re a few years into your first management position or just starting your journey, this workshop will help you build a strong foundation and give you the tools to help your teams excel and succeed.

After the five-day workshop at Poynter’s waterfront campus in downtown St. Petersburg, Florida, you’ll return home with improved self-awareness and management tools that will begin paying dividends immediately.

Apply by Oct. 11.

Cost: $1,500.  
APPLY NOW
Grant Writing for Journalists (2024)
Online, self-directed course
Start anytime

Learn the ins and outs of applying for grants to support your journalism, from developing a project or program to measuring its success.

This course walks participants through the details of a typical grant application process from start to end. It includes developing an organizational strategy; finding grants to support the strategy; developing the components of a grant application; designing budgets; and creating monitoring and evaluation plans.

Cost: Free.
ENROLL NOW
Power of Diverse Voices (2024)

In-person training, Nov. 12-15
St. Petersburg, Florida


The Power of Diverse Voices is a transformative, four-day seminar that helps journalists of color find their voices and build skills for writing opinion pieces and personal essays.

With the support of expert instructors and fellow journalists of color, you’ll develop the confidence and skills to share your unique perspective in persuasive writing. This in-person, immersive experience will foster the diversity of voices necessary in the profession and train the next generation of opinion writers from a wide spectrum of backgrounds. Attendees will explore the role that opinion writing plays in explanatory, features and watchdog journalism, and its importance in a thriving democracy.

Apply by Sept. 6.

Cost: Free.

APPLY NOW
  ADDITIONAL TRAINING
Lead with Influence
Online group seminar
Wednesdays in October, 1-5 p.m. Eastern

This is an interactive, virtual training for all leaders who manage big responsibilities — such as processes, products or platforms — but have no direct reports.
Cost: $600. Apply by Sept. 13. 

Will Work for Impact
Online group seminar
Wednesdays, 2-3 p.m. Eastern, Sept. 4-Oct. 2

This five-week, hands-on seminar is for reporters and editors with ambition to do investigative journalism that functions as an important part of democracy. This online course will help you build an investigation from the seed of an idea to a powerful execution.
Cost: $499. Enroll before Sept. 4.

Work-Life Chemistry
Six-week newsletter course
Kristen Hare, who teaches and covers local news for Poynter, has spent years preaching this popular reframe for work-life balance. In this course, she'll walk you through discovering your formula, building it for growth and using it to combat burnout. 
Cost: $50. Enroll anytime.

Immigration resources
Tip sheet and online self-directed course
Zita Arocha is a bilingual journalist, writer and educator who's offering her decades of expertise covering immigration to Poynter learners through her Immigration Matters tip sheets and Understanding U.S. Immigration from the Border to the Heartland, a free six-part, self-directed course.
Cost: Free.

Poynter ACES Certificates in Editing
Self-directed online courses
Our Introductory Certificate helps you achieve greater communications clarity; learn how to embrace accuracy and verification; gives you ways to perfect your grammar, word use and style; and imparts the skills you need to make you the kind of editor people are hungry to work with. $150 or $99 for ACES members.
The Intermediate Certificate goes deeper into topics like grammar, working with writers, ethics, law and tech, offering a thorough grounding in the skills editors need to succeed in today's news, corporate and freelance environments. $250 or $175 for ACES members. Learn more.
VIEW OUR
TRAINING CATALOG
  ADDITIONAL NEWSROOM RESOURCES
Where ethics, journalists and AI intersect, you'll find Poynter.
Whether it's hosting an AI/ethics summit and hackathon, or providing a playbook for newsrooms to create their own AI ethics policy, Poynter is committed to making sure journalists have the tools and support they need in this brave new AI world.

We don't just convene thought leaders and journalists to dive into thorny ethical issues, we also cover the latest in AI breakthroughs through stories like The assignment: Build AI tools for journalists – and make ethics job one, We asked people about using AI to make the news. They’re anxious and annoyed, and We’re not ready for a major shift in visual journalism.
READ MORE
Journalists are often shut out by powerful sources. Here's help.
Journalists are increasingly being shut out of their efforts to cover public business and hold officials accountable.

That's why Poynter convened a group of experts to engage in a discussion about this phenomenon and provide insights into what journalists can do about it. 

Their key takeaways were released recently in “Shut Out: Strategies for good journalism when sources dismiss the press,” which makes the case that growing adversity from public officials toward journalists is damaging not just to the journalism industry, but detrimental to the public trust.
READ THE REPORT
'Poynter is ready for the moment.'
Read our 2023-24 Impact Report.
Poynter's four areas of work — teaching, informing, empowering and convening — are brought into focus in this overview of our work in 2023 and 2024.

"We strive to be an institute that is a crossroads — where
journalists can connect with audiences, where our respected brand gives us access to experts from all disciplines, where we are trusted to stoke genuine conversation and meaningful
brainstorming," writes Poynter President Neil Brown.
READ THE REPORT
  FROM OUR NEWSROOM
• Six years later: A retired meteorologist’s reflection on a storm he won’t forget, by Emily Barske Wood. 
• Trump shooting fuels reflection for journalists who covered Gabby Giffords shooting, by Amaris Castillo.
• The Journalism of Why: How we struggle to answer the hardest question, by Roy Peter Clark.
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  CAREERS
Search our job board for hundreds of opportunities in the industry — see examples below!

Post your job today today to find the talent you need.
• Executive Editor, Lookout Local, Eugene, Oregon
• Sports Anchor/Reporter/Multimedia Journalist, WFMJ TV, Youngstown, Ohio
• Professor of Practice in Artificial Intelligence and Investigative Journalism, Arizona State University, Phoenix, Arizona
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