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Dear John,
President Joe Biden just made the most selfless and patriotic decision I’ve ever seen from a politician in my lifetime. It’s impossible to imagine Donald Trump ever doing anything like it.
We now have an enormous challenge in front of us, and not one moment to spare.
Here at Inequality Media Civic Action, we were already in the midst of our biggest ever election year campaign to stop Donald Trump, and I believe we have a plan that can truly make a difference (more on that below).
But we must now do even more, because Donald Trump will have a gigantic head start on the candidate who replaces Joe Biden, and it will require a huge collective effort from all of us to get the truth out, catch up, and win.
Will you donate $5 a month to Inequality Media Civic Action to help ramp up our campaign to get the truth out and help stop Donald Trump from ever getting back in the White House?
Yes, Robert! I’ll start a monthly donation.
No, I’m sorry, I can’t chip in monthly.
This election is a choice between authoritarian fascism — embodied by Donald Trump, a twice-impeached convicted felon who orchestrated an attempted coup against the United States — and democracy.
It’s up to all of us to do everything in our power to win, and here’s what Inequality Media Civic Action is doing right now:
1. Warning America about Project 2025: Project 2025 is the terrifying step-by-step playbook for Donald Trump’s second term that would turn America into an authoritarian MAGA police state and shred our most cherished freedoms. But most Americans have never heard of it. We’ve launched a major public education effort to sound the alarm, and it’s breaking through across platforms.
2. Closing the TikTok gap: TikTok is the #1 most popular social media app for millions of young people, and Donald Trump has 7.3 million followers — 18 times as many as President Biden. Inequality Media Civic Action has spent years building our following on TikTok and learning how to make videos go viral, and we’re now one of the few progressive organizations big enough on TikTok to help counter Trump’s dominance.
3. Combatting Trump amnesia: Half of all Americans now say that the country was better off when Donald Trump left office than when he came in — a huge jump from what people thought back in 2021. We’re using proven-effective, data-driven messaging to remind people of what it was really like, including a viral video series on the “10 things you might have forgotten about the Trump years.”
As a grassroots-funded organization, we’re counting on your help to ensure that we have the resources to keep Trump from ever setting foot in the Oval Office again.
We have just 106 days until Election Day, and the stakes couldn't be higher. 106 days! Will you donate $5 a month to help Inequality Media Civic Action sound the alarm and defeat Donald Trump?
Yes, Robert! I’ll start a monthly donation.
No, I’m sorry, I can’t chip in monthly.
Thank you for joining with us,
Robert Reich
Inequality Media Civic Action
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