Dear MoveOn member,
Shortly before Donald Trump spoke at the RNC on Thursday, former
professional wrestler Hulk Hogan took the stage with this refrain: "Let
Trumpamania run wild!"^1
Trumpamania is right.
If the RNC has shown us anything, it is that the Republican Party has gone
from privately holding their nose while publicly supporting Trump to true
believers who will do whatever is necessary to bring his dark,
authoritarian vision for America to fruition.
Enter Project 2025. The 920-page plan for a white Christian nationalist
takeover of America was written by at least 140 former Trump staffers in
an effort to ensure that, unlike in 2017, if Trump steps back inside the
White House, he will have a meticulous, thoroughly detailed plan that can
be implemented on Day 1 to dismantle our democracy and give him absolute
power.
In Trump's speech, he promised to carry out many of the core proposals in
Project 2025. He promised to close the border and launch the largest
deportation operation in history. He promised that he would use the U.S.
military against Americans. He promised to reverse protections for LGBTQ+
Americans. And on, and on, and on.^2
Trump can try to pretend he doesn't know about Project 2025, but his own
speech proves him wrong. And we can't let voters be tricked into believing
otherwise.
That's why MoveOn is ramping up a huge effort to educate key voters in
battleground states about Project 2025. Will you start a $5
monthly donation to help us support our time- and resource-intensive work
from today until Election Day?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Much of the RNC was devoted to operatives stirring up vitriol against
President Biden and the media frenzy about the state of his candidacy.^3
The Biden campaign is focused right now on the Biden candidacy—which is
why it is SO important that MoveOn is able to do this campaigning around
Project 2025.
With the largest membership of any progressive organization, we are
uniquely positioned to reach the 1.5 million voters that our political
analysts have identified as make-or-break for this election. And while the
candidates focus on running their campaigns, we can focus on talking to
the voters about the stark difference between a future under a Biden
presidency and a future under Trump.
It's up to us to let voters know how Project 2025 lays a roadmap for
replacing tens of thousands of civil servants with Trump loyalists who
will destroy the Environmental Protection Agency and the Department of
Education while weaponizing the Department of Justice against Trump's
political opponents.^4
It's up to us to inform voters about the Project 2025 directive to remove
all traces of protections for LGBTQ+ communities and people of color,
rolling back civil rights 100 years and rewriting the government in a
biblical image.^5
It's up to us to show voters how Project 2025's "fetal personhood" mandate
undoes the right to abortion, IVF, and even birth control.^6
And it's up to us to connect the dots between Donald Trump and Project
2025.
Because we know that when voters understand Project 2025, they reject
it—by incredibly wide margins.^7
Are you with us? Start a $5 monthly donation right now.
[ [link removed] ]I'll chip in monthly.
[ [link removed] ]I'm sorry, I can't make a monthly donation.
To do all that, we are building a cadre of social media influencers, and
we are highlighting MoveOn members' personal stories. We are relaunching
our Real Voter Voices project, which in 2018 used testimonials from
ordinary Americans to reach tens of thousands of voters, which helped
achieve a blue wave and take back the House of Representatives. This year,
we are collecting thousands of testimonial videos from MoveOn members
speaking authentically about the stakes of the 2024 election and our civil
rights, why they are voting, and the candidates they are supporting. So
we're planning to flood the digital airwaves with members,
micro-influencers, and MoveOn's own accounts.
John, you and the rest of MoveOn's membership are standing
between our democracy and a Project 2025 future. As a grassroots
organization, we depend on our supporters to see our $32 million election
plan through November. We can't do it without you.
Will you start a monthly donation to help MoveOn educate voters about the
danger of Project 2025 and the Trump-Vance ticket? Your
monthly $5 donation will power our work from now until
Election Day.
[ [link removed] ]I'll chip in monthly.
[ [link removed] ]I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Kelsey, Mohammad, Amy, Alexis, and the rest of the team
Sources:
1. "'Trumpmania': Hulk Hogan Rips Off His Shirt, and Republicans Go Wild,"
The New York Times, July 18, 2024
[link removed]
2. "3 takeaways from Trump's speech, final night of the Republican
convention," The Washington Post, July 19, 2024
[link removed]
3. Ibid.
4. "Trump wants to distance himself from Project 2025, but his new VP pick
says every civil servant in the federal government should be fired,"
Fortune, July 16, 2024
[link removed]
5. "The Most Alarming Passages From Project 2025," Katie Couric Media,
July 18, 2024
[link removed]
6. Ibid.
7. "How to Brand Project 2025: A Guide for Advocates," Navigator Research,
July 8, 2024
[link removed]
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you start a monthly donation to power and sustain MoveOn's election
plan, stop Trump, and ensure Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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