Play isn’t just fun and games…play is the way to build children up, to teach them and to help them to pretend, imagine and dream. But for many children in rural America, when summer comes and school ends for the year, they don’t have a chance to play, learn and explore in safe environments like classrooms and playgrounds.
That’s why our 'Make Summer Fair' campaign is so critical to working to give kids in rural America resources and tools to keep them learning and playing over the summer.
For almost 20 years, Mattel and Save the Children have worked together to fill critical gaps in early learning through play. Our shared commitment to empowering the next generation to explore the wonder of childhood helps them reach their full potential and thrive as learners and in life.
Together, with Mattel’s Play It Forward initiative, we’re proving the strength of the power of play!
