Dear MoveOn member,

On Monday it was revealed that Elon Musk plans to give a pro-Trump Super
PAC $45 million a month for the rest of the election cycle to help buy
Trump's way back into the White House.^1

The same Elon Musk who has repeatedly promoted antisemitism and has
allowed hate speech to run rampant on Twitter.^2 The same Elon Musk who
has joined the chorus of forced-birth extremists spreading disinformation
about birth control online.^3 And the same Elon Musk who just this week
announced that he would move the headquarters of SpaceX and X (formerly
Twitter) out of California to protest a new law passed in the state to
help protect trans students.^4

Of course he supports Donald Trump.

And while Trump may have locked up the bigoted billionaire vote in this
election, we know the truth: Trump's policies are wildly unpopular, and if
we can educate voters about them and persuade them to vote in November, he
will lose in a landslide.

MoveOn has built the most strategic and innovative election program in our
25-year history, laser-focused on turning out the precise voters we need
to win, but unlike Donald Trump, we don't have corrupt billionaires
filling our coffers—we have you, John.



[ [link removed] ]Will you rush a $9 gift today to power our work? We don't
have to match Trump's fundraising dollar for dollar, but we cannot afford
to fall too far behind.



Campaigning looks different today than it did even four years ago. Trust
in the media has plummeted, and more and more voters—particularly young
voters—are foregoing national outlets and relying on social media to get
their news.^5 The problem is that right-wing misinformation is rampant on
social media, and Trump and MAGA are dominant on platforms like TikTok.

We're going to change that.

MoveOn is investing heavily in targeted social media ads that have been
rigorously tested and proven to be effective at persuading surge
voters—young voters and voters who became more active in politics after
2016—in key battleground states and districts. We are working with MoveOn
members and volunteers to record personal, heartfelt video ads that
counter the lies being spread on the right and are proven to effectively
break through and resonate with voters.

We ran a similar program during the 2018 midterm elections that succeeded
in turning out tens of thousands of voters who otherwise would have stayed
home—and in a race that is likely to be decided on the margins again this
year, that could very well be the difference between winning and losing.

And we are recruiting a cadre of social media influences who have built-in
audiences of surge voters to counteract Republican disinformation by
spreading the word to their followers on platforms like TikTok about
MAGA's authoritarian Project 2025 takeover plan, abortion rights, climate,
and so much more.

We believe that messages like these from real people will be far more
effective at turning out voters than spending millions of dollars on one
generic TV ad that is blasted out indiscriminately and may influence only
a tiny fraction of those who watch it.

MoveOn's team spent months researching and testing to ensure that every
single piece of our election program was as strategic and impactful as
possible, and we are confident that this work can propel us to victory.



[ [link removed] ]But we cannot do it without you, John. Please, if you are
able, make a $9 donation to MoveOn right now.



Donald Trump, Elon Musk, and MAGA extremists may believe that they have
the power to win and implement their dark, authoritarian vision for
America.

But they have never been, and never will be, more powerful than the
people.

And when we come together, we will win.



[ [link removed] ]Chip in $9 now.



Thanks for all you do.

–Alexis, Mohammad, Amy, Kelsey, and the rest of the team

Sources:

1. "Elon Musk plans to give $45 million a month to pro-Trump super PAC,
WSJ reports," CNBC, July 16, 2024
[link removed]

2. "White House criticises Elon Musk over 'hideous' antisemitic lie," BBC,
November 17, 2023
[link removed]

3. "Why Elon Musk and so many others are talking about birth control right
now," USA Today, March 8, 2024
[link removed]

4. "Elon Musk says SpaceX and X headquarters moving to Texas, blames
California trans student privacy law," CNBC, July 17, 2024
[link removed]

5. "Trust in Media," Pew Research Center, October 27, 2022
[link removed]


Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you make a gift to power MoveOn's critical work?



[ [link removed] ]Yes, I'll chip in.





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