| From | Check My Ads <[email protected]> |
| Subject | got more garbage data than NYC’s sanitation department🗑️ |
| Date | July 12, 2024 6:38 PM |
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If you're having trouble viewing this email, you can see it online, https:/=
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I10=3D.
July 12, 2024=20
An industry starts to wonder if it=E2=80=99s garbage day
=20
(Editor=E2=80=99s note: This community email is designed to be enhanced wit=
h audio. Please set this as your background music.)=20
A few weeks back, Arielle Garcia, director of intelligence extraordinaire, =
popped up on Mi3=E2=80=99s podcast and pulled the lid off the metaphorical =
trash can.=20
Using her own hilariously mistargeted data from an adtech vendor as a start=
ing point, she showed how:=20
1. The data that adtech companies and data brokers have about us is garbage
2. The garbage is being repackaged and sold for targeting=20
3. That garbage data is used to justify running advertisers=E2=80=99 ads in=
garbage places=20
4. And because it=E2=80=99s in garbage places, the metrics are trash.=20
The adtech industry is eating its own garbage, and in doing so is doing wha=
t garbage does best: rots. But you don=E2=80=99t have to take our word for =
it!=20
Vinny Rinaldi, the head of media and analytics at The Hershey Company, agre=
es with what Arielle is saying: =E2=80=9CThe more we continue to rally arou=
nd the future state of the industry, which is less reliant on garbage data,=
which brings garbage analytics and then in return garbage outcomes, the be=
tter we will be as an industry in 20-30 years from now."=20
After we started this conversation, Mi3 highlighted some studies suggesting=
audience targeting doesn=E2=80=99t make advertising more specific. An AdEx=
changer opinion piece calls for advertisers to reject =E2=80=9Cthe outdated=
belief in the supremacy of addressable targeting and perfectly precise, de=
terministic attribution.=E2=80=9D=20
The ad industry is starting to wake up from under the pile of garbage it=E2=
=80=99s buried itself in. And that=E2=80=99s a great thing. Because the les=
s nose-blind they are to the rot, the more that their money will reach actu=
al publishers, with actual readers, and support real journalism.=20
Arielle, elsewhere: The She Said Privacy/He Said Security podcast, where sh=
e talked about privacy and profit in tension in adtech.=20
The TikTok: Investigative report Rachel took a break from researching her n=
ext big piece to explain the adtech data garbage pile.
=20
What we're watching
The European Commission let X know today about initially finding it violate=
d the Digital Services Act. Specifically, the company breached =E2=80=9Dare=
as linked to dark patterns, advertising transparency, and data access for r=
esearchers.=E2=80=9D Sounds bad!
Web trackers on sites of some of the largest insurers, hospitals, and labs =
are sending your data to Big Tech, according to a new report from Bloomberg=
. Sounds bad x2!
=20
On-brand Brandon on brands
Hello from behind the keyboard (a Keychron K6 Pro, for those interested)! I=
=E2=80=99m Brandon Hardin, managing editor of Check My Ads and the dude res=
ponsible for this newsletter and the bad puns that go with it.=20
I joined Check My Ads in June 2023, inspired by its mission to dismantle th=
e disinformation economy and send some money back to quality publishers (sp=
eaking as someone who has spent over 20 years in journalism).=20
It=E2=80=99s been my pleasure to work on stories that shine a light on wher=
e brand safety is breaking down and that force Google to update its policie=
s =E2=80=94 and we=E2=80=99ve got so much more planned! It=E2=80=99ll be my=
signature appearing at the bottom of these emails from now on, but what=E2=
=80=99s in them remains a collaborative work from all of us at here at Chec=
k My Ads.=20
You can reach me with thoughts, story tips, criticisms, compliments, and da=
d jokes at [email protected] or on LinkedIn.=20
That=E2=80=99s all from us for this week! I hope you get the space to relax=
this weekend, and we=E2=80=99ll be back in your inbox soon.
Hugs,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
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t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>J=
uly 12, 2024 </strong></p></th>=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"not=
ion-enable-hover" data-token-index=3D"0">An industry starts to wonder if it=
=E2=80=99s garbage day</span></span></p></th>=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><em><strong>(Editor=E2=80=99s note: This community email=
is designed to be enhanced with audio. <a class=3D"notion-link-token =
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTf=
KtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAuMRlruqPLxHSX7rBk3S1B4=3D" rel=3D"no=
opener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id-1877111931">Plea=
se set this as your background music</span></a>.) </strong></em><br><br>A f=
ew weeks back, <a class=3D"discussion-level-1 discussion-id-eca73bde-c64e-4=
e13-93a7-44572cc23530 notion-link-token notion-focusable-token notion-enabl=
e-hover" tabindex=3D"0" href=3D"[link removed]
click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R=
0yyAsbwQqLfJNQI7AiUrXCk1rw=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"3" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--2047783841">Arielle Garcia</span></a><span class=
=3D"discussion-level-1 discussion-id-eca73bde-c64e-4e13-93a7-44572cc23530 n=
otion-enable-hover" data-token-index=3D"4">, </span>director of intelligenc=
e extraordinaire, popped up on Mi3=E2=80=99s podcast and <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
qXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAumvh-NHDQz8iTFe26DSTwA=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"6" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--2=
055524159">pulled the lid off the metaphorical trash can</span></a>. <br><b=
r>Using her own hilariously mistargeted data from an adtech vendor as a sta=
rting point, she showed how: <br><br>1. The data that adtech companies and =
data brokers have about us is garbage<br><br>2. The garbage is being repack=
aged and sold for targeting <br><br>3. That garbage data is used to ju=
stify running advertisers=E2=80=99 ads in garbage places <br><br>4. An=
d because it=E2=80=99s in garbage places, the metrics are<span class=3D"dis=
cussion-id-61ec3f9e-728f-4497-8873-6e328562538a notion-enable-hover" data-t=
oken-index=3D"8"> trash.</span> <br><br>The adtech industry is eating its o=
wn garbage, and in doing so is doing what garbage does best: rots. But you =
don=E2=80=99t have to take our word for it! <br><br>Vinny Rinaldi, the head=
of media and analytics at The Hershey Company, <a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67=
yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAtfOmokClIbzk3LHD8n026Q=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"10" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-1639982090">=
agrees with what Arielle is saying</span></a>: =E2=80=9CThe more we continu=
e to rally around the future state of the industry, which is less reliant o=
n garbage data, which brings garbage analytics and then in return garbage o=
utcomes, the better we will be as an industry in 20-30 years from now." <br=
><br>After we started this conversation, Mi3 highlighted some studies sugge=
sting <a class=3D"notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyA=
mvIqYyKBwfiKJUBcxwbJPw=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
12" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id-301102912">audience targeting doesn=E2=80=99t make adv=
ertising more specific</span></a>. An AdExchanger opinion piece calls for a=
dvertisers to reject =E2=80=9Cthe outdated belief in the supremacy of addre=
ssable targeting and perfectly precise, deterministic attribution.=E2=80=9D=
<br><br>The ad industry is starting to wake up from under the pile of garb=
age it=E2=80=99s buried itself in. And that=E2=80=99s a great t<span class=
=3D"discussion-id-24e29735-626f-49f5-9ef1-eed207d535c0 notion-enable-hover"=
data-token-index=3D"14">hing.</span> Because the less nose-blind they are =
to the rot, the more that their money will reach actual publishers, with ac=
tual readers, and support real journalism. <br><br><strong>Arielle, elsewhe=
re: </strong>The <a class=3D"notion-link-token notion-focusable-token notio=
n-enable-hover" tabindex=3D"0" href=3D"[link removed]
acking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBR=
xqMRs5R0yyArBCfXF4Ic3nj1E74536pWI=3D" rel=3D"noopener noreferrer" data-toke=
n-index=3D"16" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"l=
ink-annotation-unknown-block-id-1790322369">She Said Privacy/He Said Securi=
ty</span></a> podcast, where she talked about privacy and profit in tension=
in adtech. <br><br><strong>The TikTok: </strong>Investigative report Rache=
l took a break from researching her next big piece to <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
Jd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAsiHi_31tJ7DNQaU3ddFvWo=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"18" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-163157=
6148">explain the adtech data garbage pile</span></a>.</p></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">What we're watching</span><br><br><strong><span class=
=3D"notion-enable-hover" data-token-index=3D"0">The European Commission</sp=
an> </strong>let X know today about initially finding it <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
qXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAuVgOBIFCB_17fCHPZnXWks=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"2" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-32=
454327">violated the Digital Services Act</span></a>. Specifically, the com=
pany breached =E2=80=9Dareas linked to dark patterns, advertising transpare=
ncy, and data access for researchers.=E2=80=9D Sounds bad!<br><br><strong><=
span class=3D"notion-enable-hover" data-token-index=3D"4">Web trackers on s=
ites</span> </strong>of some of the largest insurers, hospitals, and labs <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAm54qv6B=
YYnL4Z0iZRaS8U4=3D" rel=3D"noopener noreferrer" data-token-index=3D"6" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id-1610198850">are sending your data to Big Tech</span></a>, acco=
rding to a new report from Bloomberg. Sounds bad x2!</p></th>=20
</tr>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">On-brand Brandon on brands</span><br><br><span class=
=3D"discussion-id-38a56ce6-a4d1-4ad5-866b-b8406d28c8d1 notion-enable-hover"=
data-token-index=3D"0">Hello from behind the keyboard (a Keychron K6 Pro, =
for those interested)! I=E2=80=99m Brandon Hardin, managing editor of Check=
My Ads and the dude responsible for this newsletter and the bad puns that =
go with it. <br><br></span>I joined Check My Ads in June 2023, inspired by =
its mission to dismantle the disinformation economy and send some money bac=
k to quality publishers (speaking as someone who has spent over 20 years in=
journalism). <br><br>It=E2=80=99s been my pleasure to work on stories that=
shine a light on where <a class=3D"notion-link-token notion-focusable-toke=
n notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfK=
jlvGTBRxqMRs5R0yyAlo5Lm-muSPfmWc6vDJHCno=3D" rel=3D"noopener noreferrer" da=
ta-token-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span clas=
s=3D"link-annotation-unknown-block-id-1384431933">brand safety is breaking =
down</span></a> and that <a class=3D"notion-link-token notion-focusable-tok=
en notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
mails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/Zf=
KjlvGTBRxqMRs5R0yyAgyIp1ANt5SiP1Fuo1Q7H7A=3D" rel=3D"noopener noreferrer" d=
ata-token-index=3D"4" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cla=
ss=3D"link-annotation-unknown-block-id-1521634430">force Google to update i=
ts policies</span></a> =E2=80=94 and we=E2=80=99ve got so much more planned=
! It=E2=80=99ll be my signature appearing at the bottom of these emails fro=
m now on, but what=E2=80=99s in them remains a collaborative work from all =
of us at here at Check My Ads. <br><br>You can reach me with thoughts, stor=
y tips, criticisms, compliments, and dad jokes at <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"mai=
lto:[email protected]" rel=3D"noopener noreferrer" data-token-index=3D=
"6" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id-1812793172">[email protected]</span></a> or on <a=
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tab=
index=3D"0" href=3D"[link removed]
tpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAmR7Qwdi3=
Ze5XG9tSvprkVk=3D" rel=3D"noopener noreferrer" data-token-index=3D"8" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--2144643349">LinkedIn</span></a><span class=3D"discussion-id-96=
d921e1-06c0-4027-ac26-c0374c1bdbe5 notion-enable-hover" data-token-index=3D=
"9">. <br><br></span>That=E2=80=99s all from us for this week! I hope you g=
et the space to relax this weekend, and we=E2=80=99ll be back in your inbox=
soon.</p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTf=
KtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAh083uPavsekMHR7pAqKeLM=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAoH5fYp4kiT9EyvEzTjiaOc=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAnuzn_nzBFXwAXrpmAE-sGw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAloN7vApl1y4fnGei-DL2gw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAsWa2JMFC22z2gJUTVUAEdM=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjl=
vGTBRxqMRs5R0yyAhcXW4RVkDcAasSEzNIxEb8=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at [email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
Jd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAmSsncY8NvDh7ukgGcjBRD8=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
kicons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none; =
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; cl=
ear: both; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAvw3=
Xrap6ilA_s7H17Ssx0g=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/darkicons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none=
; height: auto;"> </a> <a href=3D"[link removed]
g/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs=
5R0yyAkRsYLsrE0JAxvFBEYYprZA=3D" target=3D"_blank" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Website"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
tatic/img/icons/social-media/darkicons/Website.png" border=3D"0" alt=3D"Web=
site" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode=
: bicubic; max-width: 100%; clear: both; float: none; text-align: center; b=
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If you're having trouble viewing this email, you can see it online, [link removed].
July 12, 2024
An industry starts to wonder if it’s garbage day
(Editor’s note: This community email is designed to be enhanced with audio. Please set this as your background music.)
A few weeks back, Arielle Garcia, director of intelligence extraordinaire, popped up on Mi3’s podcast and pulled the lid off the metaphorical trash can.
Using her own hilariously mistargeted data from an adtech vendor as a starting point, she showed how:
1. The data that adtech companies and data brokers have about us is garbage
2. The garbage is being repackaged and sold for targeting
3. That garbage data is used to justify running advertisers’ ads in garbage places
4. And because it’s in garbage places, the metrics are trash.
The adtech industry is eating its own garbage, and in doing so is doing what garbage does best: rots. But you don’t have to take our word for it!
Vinny Rinaldi, the head of media and analytics at The Hershey Company, agrees with what Arielle is saying: “The more we continue to rally around the future state of the industry, which is less reliant on garbage data, which brings garbage analytics and then in return garbage outcomes, the better we will be as an industry in 20-30 years from now."
After we started this conversation, Mi3 highlighted some studies suggesting audience targeting doesn’t make advertising more specific. An AdExchanger opinion piece calls for advertisers to reject “the outdated belief in the supremacy of addressable targeting and perfectly precise, deterministic attribution.”
The ad industry is starting to wake up from under the pile of garbage it’s buried itself in. And that’s a great thing. Because the less nose-blind they are to the rot, the more that their money will reach actual publishers, with actual readers, and support real journalism.
Arielle, elsewhere: The She Said Privacy/He Said Security podcast, where she talked about privacy and profit in tension in adtech.
The TikTok: Investigative report Rachel took a break from researching her next big piece to explain the adtech data garbage pile.
What we're watching
The European Commission let X know today about initially finding it violated the Digital Services Act. Specifically, the company breached ”areas linked to dark patterns, advertising transparency, and data access for researchers.” Sounds bad!
Web trackers on sites of some of the largest insurers, hospitals, and labs are sending your data to Big Tech, according to a new report from Bloomberg. Sounds bad x2!
On-brand Brandon on brands
Hello from behind the keyboard (a Keychron K6 Pro, for those interested)! I’m Brandon Hardin, managing editor of Check My Ads and the dude responsible for this newsletter and the bad puns that go with it.
I joined Check My Ads in June 2023, inspired by its mission to dismantle the disinformation economy and send some money back to quality publishers (speaking as someone who has spent over 20 years in journalism).
It’s been my pleasure to work on stories that shine a light on where brand safety is breaking down and that force Google to update its policies — and we’ve got so much more planned! It’ll be my signature appearing at the bottom of these emails from now on, but what’s in them remains a collaborative work from all of us at here at Check My Ads.
You can reach me with thoughts, story tips, criticisms, compliments, and dad jokes at [email protected] or on LinkedIn.
That’s all from us for this week! I hope you get the space to relax this weekend, and we’ll be back in your inbox soon.
Hugs,
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699
Have any questions or comments? 
Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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July 12, 2024=20
An industry starts to wonder if it=E2=80=99s garbage day
=20
(Editor=E2=80=99s note: This community email is designed to be enhanced wit=
h audio. Please set this as your background music.)=20
A few weeks back, Arielle Garcia, director of intelligence extraordinaire, =
popped up on Mi3=E2=80=99s podcast and pulled the lid off the metaphorical =
trash can.=20
Using her own hilariously mistargeted data from an adtech vendor as a start=
ing point, she showed how:=20
1. The data that adtech companies and data brokers have about us is garbage
2. The garbage is being repackaged and sold for targeting=20
3. That garbage data is used to justify running advertisers=E2=80=99 ads in=
garbage places=20
4. And because it=E2=80=99s in garbage places, the metrics are trash.=20
The adtech industry is eating its own garbage, and in doing so is doing wha=
t garbage does best: rots. But you don=E2=80=99t have to take our word for =
it!=20
Vinny Rinaldi, the head of media and analytics at The Hershey Company, agre=
es with what Arielle is saying: =E2=80=9CThe more we continue to rally arou=
nd the future state of the industry, which is less reliant on garbage data,=
which brings garbage analytics and then in return garbage outcomes, the be=
tter we will be as an industry in 20-30 years from now."=20
After we started this conversation, Mi3 highlighted some studies suggesting=
audience targeting doesn=E2=80=99t make advertising more specific. An AdEx=
changer opinion piece calls for advertisers to reject =E2=80=9Cthe outdated=
belief in the supremacy of addressable targeting and perfectly precise, de=
terministic attribution.=E2=80=9D=20
The ad industry is starting to wake up from under the pile of garbage it=E2=
=80=99s buried itself in. And that=E2=80=99s a great thing. Because the les=
s nose-blind they are to the rot, the more that their money will reach actu=
al publishers, with actual readers, and support real journalism.=20
Arielle, elsewhere: The She Said Privacy/He Said Security podcast, where sh=
e talked about privacy and profit in tension in adtech.=20
The TikTok: Investigative report Rachel took a break from researching her n=
ext big piece to explain the adtech data garbage pile.
=20
What we're watching
The European Commission let X know today about initially finding it violate=
d the Digital Services Act. Specifically, the company breached =E2=80=9Dare=
as linked to dark patterns, advertising transparency, and data access for r=
esearchers.=E2=80=9D Sounds bad!
Web trackers on sites of some of the largest insurers, hospitals, and labs =
are sending your data to Big Tech, according to a new report from Bloomberg=
. Sounds bad x2!
=20
On-brand Brandon on brands
Hello from behind the keyboard (a Keychron K6 Pro, for those interested)! I=
=E2=80=99m Brandon Hardin, managing editor of Check My Ads and the dude res=
ponsible for this newsletter and the bad puns that go with it.=20
I joined Check My Ads in June 2023, inspired by its mission to dismantle th=
e disinformation economy and send some money back to quality publishers (sp=
eaking as someone who has spent over 20 years in journalism).=20
It=E2=80=99s been my pleasure to work on stories that shine a light on wher=
e brand safety is breaking down and that force Google to update its policie=
s =E2=80=94 and we=E2=80=99ve got so much more planned! It=E2=80=99ll be my=
signature appearing at the bottom of these emails from now on, but what=E2=
=80=99s in them remains a collaborative work from all of us at here at Chec=
k My Ads.=20
You can reach me with thoughts, story tips, criticisms, compliments, and da=
d jokes at [email protected] or on LinkedIn.=20
That=E2=80=99s all from us for this week! I hope you get the space to relax=
this weekend, and we=E2=80=99ll be back in your inbox soon.
Hugs,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
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;">=20
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
ogo_45_4x.png" width=3D"146" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"><!--[if mso]></center><![end-if]-->
</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>J=
uly 12, 2024 </strong></p></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; Margin: 0; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px; background: #ffffff; padding: 15px 10px 10px; color: #=
013b5c; max-width: 480px; margin: 20px auto 0px; text-align: center;"><span=
style=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"not=
ion-enable-hover" data-token-index=3D"0">An industry starts to wonder if it=
=E2=80=99s garbage day</span></span></p></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><em><strong>(Editor=E2=80=99s note: This community email=
is designed to be enhanced with audio. <a class=3D"notion-link-token =
notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTf=
KtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAuMRlruqPLxHSX7rBk3S1B4=3D" rel=3D"no=
opener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id-1877111931">Plea=
se set this as your background music</span></a>.) </strong></em><br><br>A f=
ew weeks back, <a class=3D"discussion-level-1 discussion-id-eca73bde-c64e-4=
e13-93a7-44572cc23530 notion-link-token notion-focusable-token notion-enabl=
e-hover" tabindex=3D"0" href=3D"[link removed]
click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R=
0yyAsbwQqLfJNQI7AiUrXCk1rw=3D" rel=3D"noopener noreferrer" data-token-index=
=3D"3" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-anno=
tation-unknown-block-id--2047783841">Arielle Garcia</span></a><span class=
=3D"discussion-level-1 discussion-id-eca73bde-c64e-4e13-93a7-44572cc23530 n=
otion-enable-hover" data-token-index=3D"4">, </span>director of intelligenc=
e extraordinaire, popped up on Mi3=E2=80=99s podcast and <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
qXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAumvh-NHDQz8iTFe26DSTwA=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"6" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--2=
055524159">pulled the lid off the metaphorical trash can</span></a>. <br><b=
r>Using her own hilariously mistargeted data from an adtech vendor as a sta=
rting point, she showed how: <br><br>1. The data that adtech companies and =
data brokers have about us is garbage<br><br>2. The garbage is being repack=
aged and sold for targeting <br><br>3. That garbage data is used to ju=
stify running advertisers=E2=80=99 ads in garbage places <br><br>4. An=
d because it=E2=80=99s in garbage places, the metrics are<span class=3D"dis=
cussion-id-61ec3f9e-728f-4497-8873-6e328562538a notion-enable-hover" data-t=
oken-index=3D"8"> trash.</span> <br><br>The adtech industry is eating its o=
wn garbage, and in doing so is doing what garbage does best: rots. But you =
don=E2=80=99t have to take our word for it! <br><br>Vinny Rinaldi, the head=
of media and analytics at The Hershey Company, <a class=3D"notion-link-tok=
en notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67=
yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAtfOmokClIbzk3LHD8n026Q=3D" rel=3D=
"noopener noreferrer" data-token-index=3D"10" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-1639982090">=
agrees with what Arielle is saying</span></a>: =E2=80=9CThe more we continu=
e to rally around the future state of the industry, which is less reliant o=
n garbage data, which brings garbage analytics and then in return garbage o=
utcomes, the better we will be as an industry in 20-30 years from now." <br=
><br>After we started this conversation, Mi3 highlighted some studies sugge=
sting <a class=3D"notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyA=
mvIqYyKBwfiKJUBcxwbJPw=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
12" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id-301102912">audience targeting doesn=E2=80=99t make adv=
ertising more specific</span></a>. An AdExchanger opinion piece calls for a=
dvertisers to reject =E2=80=9Cthe outdated belief in the supremacy of addre=
ssable targeting and perfectly precise, deterministic attribution.=E2=80=9D=
<br><br>The ad industry is starting to wake up from under the pile of garb=
age it=E2=80=99s buried itself in. And that=E2=80=99s a great t<span class=
=3D"discussion-id-24e29735-626f-49f5-9ef1-eed207d535c0 notion-enable-hover"=
data-token-index=3D"14">hing.</span> Because the less nose-blind they are =
to the rot, the more that their money will reach actual publishers, with ac=
tual readers, and support real journalism. <br><br><strong>Arielle, elsewhe=
re: </strong>The <a class=3D"notion-link-token notion-focusable-token notio=
n-enable-hover" tabindex=3D"0" href=3D"[link removed]
acking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBR=
xqMRs5R0yyArBCfXF4Ic3nj1E74536pWI=3D" rel=3D"noopener noreferrer" data-toke=
n-index=3D"16" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"l=
ink-annotation-unknown-block-id-1790322369">She Said Privacy/He Said Securi=
ty</span></a> podcast, where she talked about privacy and profit in tension=
in adtech. <br><br><strong>The TikTok: </strong>Investigative report Rache=
l took a break from researching her next big piece to <a class=3D"notion-li=
nk-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D=
"[link removed]
Jd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAsiHi_31tJ7DNQaU3ddFvWo=3D" =
rel=3D"noopener noreferrer" data-token-index=3D"18" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-163157=
6148">explain the adtech data garbage pile</span></a>.</p></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">What we're watching</span><br><br><strong><span class=
=3D"notion-enable-hover" data-token-index=3D"0">The European Commission</sp=
an> </strong>let X know today about initially finding it <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
qXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAuVgOBIFCB_17fCHPZnXWks=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"2" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-32=
454327">violated the Digital Services Act</span></a>. Specifically, the com=
pany breached =E2=80=9Dareas linked to dark patterns, advertising transpare=
ncy, and data access for researchers.=E2=80=9D Sounds bad!<br><br><strong><=
span class=3D"notion-enable-hover" data-token-index=3D"4">Web trackers on s=
ites</span> </strong>of some of the largest insurers, hospitals, and labs <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAm54qv6B=
YYnL4Z0iZRaS8U4=3D" rel=3D"noopener noreferrer" data-token-index=3D"6" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id-1610198850">are sending your data to Big Tech</span></a>, acco=
rding to a new report from Bloomberg. Sounds bad x2!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 20px; max-width: 480px; margi=
n: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 2=
0pt; color: #013b5c;">On-brand Brandon on brands</span><br><br><span class=
=3D"discussion-id-38a56ce6-a4d1-4ad5-866b-b8406d28c8d1 notion-enable-hover"=
data-token-index=3D"0">Hello from behind the keyboard (a Keychron K6 Pro, =
for those interested)! I=E2=80=99m Brandon Hardin, managing editor of Check=
My Ads and the dude responsible for this newsletter and the bad puns that =
go with it. <br><br></span>I joined Check My Ads in June 2023, inspired by =
its mission to dismantle the disinformation economy and send some money bac=
k to quality publishers (speaking as someone who has spent over 20 years in=
journalism). <br><br>It=E2=80=99s been my pleasure to work on stories that=
shine a light on where <a class=3D"notion-link-token notion-focusable-toke=
n notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfK=
jlvGTBRxqMRs5R0yyAlo5Lm-muSPfmWc6vDJHCno=3D" rel=3D"noopener noreferrer" da=
ta-token-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-w=
eight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span clas=
s=3D"link-annotation-unknown-block-id-1384431933">brand safety is breaking =
down</span></a> and that <a class=3D"notion-link-token notion-focusable-tok=
en notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
mails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/Zf=
KjlvGTBRxqMRs5R0yyAgyIp1ANt5SiP1Fuo1Q7H7A=3D" rel=3D"noopener noreferrer" d=
ata-token-index=3D"4" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span cla=
ss=3D"link-annotation-unknown-block-id-1521634430">force Google to update i=
ts policies</span></a> =E2=80=94 and we=E2=80=99ve got so much more planned=
! It=E2=80=99ll be my signature appearing at the bottom of these emails fro=
m now on, but what=E2=80=99s in them remains a collaborative work from all =
of us at here at Check My Ads. <br><br>You can reach me with thoughts, stor=
y tips, criticisms, compliments, and dad jokes at <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"mai=
lto:[email protected]" rel=3D"noopener noreferrer" data-token-index=3D=
"6" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id-1812793172">[email protected]</span></a> or on <a=
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tab=
index=3D"0" href=3D"[link removed]
tpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAmR7Qwdi3=
Ze5XG9tSvprkVk=3D" rel=3D"noopener noreferrer" data-token-index=3D"8" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--2144643349">LinkedIn</span></a><span class=3D"discussion-id-96=
d921e1-06c0-4027-ac26-c0374c1bdbe5 notion-enable-hover" data-token-index=3D=
"9">. <br><br></span>That=E2=80=99s all from us for this week! I hope you g=
et the space to relax this weekend, and we=E2=80=99ll be back in your inbox=
soon.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"600" align=3D"center" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: =
both; display: block; margin: 0 auto; float: none; text-align: center; heig=
ht: auto; Margin: 12px auto;"></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTf=
KtUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAh083uPavsekMHR7pAqKeLM=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; float: non=
e; text-align: center; height: auto; Margin: 12px auto;"></a><!--[if mso]><=
/center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAoH5fYp4kiT9EyvEzTjiaOc=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; float: none; text-align: center; height: auto; Ma=
rgin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAnuzn_nzBFXwAXrpmAE-sGw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; float: none; text-align: center; height: aut=
o; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAloN7vApl1y4fnGei-DL2gw=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; float: none; text-align: center; height: auto; Margin=
: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfK=
tUY4jQ0qrwI10=3D/ZfKjlvGTBRxqMRs5R0yyAsWa2JMFC22z2gJUTVUAEdM=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; float: none; text-align: center; =
height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: 4=
80px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/CtpG_Ukm-Zg6kxjZoqXRJd5Y67yTfKtUY4jQ0qrwI10=3D/ZfKjl=
vGTBRxqMRs5R0yyAhcXW4RVkDcAasSEzNIxEb8=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
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July 12, 2024
An industry starts to wonder if it’s garbage day
(Editor’s note: This community email is designed to be enhanced with audio. Please set this as your background music.)
A few weeks back, Arielle Garcia, director of intelligence extraordinaire, popped up on Mi3’s podcast and pulled the lid off the metaphorical trash can.
Using her own hilariously mistargeted data from an adtech vendor as a starting point, she showed how:
1. The data that adtech companies and data brokers have about us is garbage
2. The garbage is being repackaged and sold for targeting
3. That garbage data is used to justify running advertisers’ ads in garbage places
4. And because it’s in garbage places, the metrics are trash.
The adtech industry is eating its own garbage, and in doing so is doing what garbage does best: rots. But you don’t have to take our word for it!
Vinny Rinaldi, the head of media and analytics at The Hershey Company, agrees with what Arielle is saying: “The more we continue to rally around the future state of the industry, which is less reliant on garbage data, which brings garbage analytics and then in return garbage outcomes, the better we will be as an industry in 20-30 years from now."
After we started this conversation, Mi3 highlighted some studies suggesting audience targeting doesn’t make advertising more specific. An AdExchanger opinion piece calls for advertisers to reject “the outdated belief in the supremacy of addressable targeting and perfectly precise, deterministic attribution.”
The ad industry is starting to wake up from under the pile of garbage it’s buried itself in. And that’s a great thing. Because the less nose-blind they are to the rot, the more that their money will reach actual publishers, with actual readers, and support real journalism.
Arielle, elsewhere: The She Said Privacy/He Said Security podcast, where she talked about privacy and profit in tension in adtech.
The TikTok: Investigative report Rachel took a break from researching her next big piece to explain the adtech data garbage pile.
What we're watching
The European Commission let X know today about initially finding it violated the Digital Services Act. Specifically, the company breached ”areas linked to dark patterns, advertising transparency, and data access for researchers.” Sounds bad!
Web trackers on sites of some of the largest insurers, hospitals, and labs are sending your data to Big Tech, according to a new report from Bloomberg. Sounds bad x2!
On-brand Brandon on brands
Hello from behind the keyboard (a Keychron K6 Pro, for those interested)! I’m Brandon Hardin, managing editor of Check My Ads and the dude responsible for this newsletter and the bad puns that go with it.
I joined Check My Ads in June 2023, inspired by its mission to dismantle the disinformation economy and send some money back to quality publishers (speaking as someone who has spent over 20 years in journalism).
It’s been my pleasure to work on stories that shine a light on where brand safety is breaking down and that force Google to update its policies — and we’ve got so much more planned! It’ll be my signature appearing at the bottom of these emails from now on, but what’s in them remains a collaborative work from all of us at here at Check My Ads.
You can reach me with thoughts, story tips, criticisms, compliments, and dad jokes at [email protected] or on LinkedIn.
That’s all from us for this week! I hope you get the space to relax this weekend, and we’ll be back in your inbox soon.
Hugs,
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Check My Ads Institute is a non-profit 501(c)3 organization.

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