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** Content Creation Deep Dive Parts 1 & 2
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** Part 1
Friday, July 26
1 pm ET/12 pm CT/10 am PT
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** Part 2
Friday, August 9
1 pm ET/12 pm CT/10 am PT
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Are you a storyteller looking to leverage your writing ability to become a content creator? Are you looking to elevate how your brand shines online? This two-part workshop is designed to get you geared up to move your career to the next level!

Part 1 - Content Creation Foundations
* Learn how to craft an authentic personal brand
* Gain an understanding of the current digital environment and its business opportunities
* Discover the fundamentals of content creation and storytelling

Part 2 - Content Creation Tools and Strategies
* Get armed with practical tools and strategies to succeed
* Learn how to choose and use the best content creation tools
* Align your storytelling style with the right social platforms
* Leverage analytics to gain a competitive advantage

By the end of this workshop series, you'll have a strong understanding of the tools and strategies needed to increase your content creation skills. In order to complete this two-part training successfully, be ready to show up and take notes, participate in discussions and commit to maximizing your growth and potential! Get ready to learn from real-life case studies and receive feedback on your own content ideas.

About Chris Lam

Chris Lam is a digital marketing consultant and trainer dedicated to helping small businesses and new entrepreneurs thrive and make a meaningful impact in their communities. She is also the resident marketing advisor under Los Angeles County's Economic Mobility Initiative (EMI) program, providing training and advising to underrepresented small businesses. Her consulting work includes building product launches, leading social media and providing strategic recommendations for brands like Fandango, Hallmark Channel and Hyatt. Prior to digital marketing, she was a fundraiser for nonprofits focused on reproductive health and financial literacy. Chris is from a production family and understands the dynamics of the entertainment industry.
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