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As we approach the November elections, political campaigns and progressive organizations are turning to innovative voter contact methods. With political ad spending projected to exceed $10 billion in 2024, a 13% increase from 2020, campaigns are adopting more personalized ways to connect with voters. This shift is driven by a stark reality: what worked in 2020 will not necessarily work in 2024.
Engagement via traditional social media channels has also tumbled for many impactful progressive organizations. This decline has led to the rise of two innovative approaches: organic social sharing, where supporters spread campaign messages within their networks, and influencer marketing, which leverages social media personalities to discuss specific policies or candidates. Learn more in our blog post on innovations and alternatives to campaign advertising.
Coming up: Kick off Netroots Nation 2024 at the Political Tech Community Happy Hour we are cohosting tomorrow (07/11) at 6:30pm. And we invite you to join us at the final edition of our AI Open Mic series in August on Voter Contact & Constituent Engagement: get the details and RSVP. Hope to see you there!
Olivia Ellis
Program Manager, HGL
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Join us at our final AI Open Mic
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Co-hosted by HGL’s Progressive AI Lab, Analyst Institute, Cooperative Impact Lab, and Research Collaborative, we were joined by 200+ attendees for June’s AI Open Mic: AI Political Tech Landscape Report Overview. During the Open Mic, we shared applicable use cases and emerging opportunities across every aspect of political campaigning, and shared resources on how to responsibly incorporate AI into your organization. Missed the Open Mic? Watch the recording here.
We invite you to join us at the final edition of our AI Open Mic series in August on Voter Contact & Constituent Engagement. Get the details and RSVP.
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Kick off Netroots Nation 2024 at the Political Tech Community Happy Hour! Cohosted by Higher Ground Labs, BallotReady, Change Research, Chorus AI, Civitech, Impactive, INTRVL, Movement Infrastructure Group (MIG), Quiller, Social Currant, Universe, and Winnable. Enjoy a free drink and snack on us while connecting with political tech practitioners and community in Baltimore.
Feel free to forward this invite to your friends and colleagues. Event capacity is limited so secure your RSVP soon. You do not have to be registered for Netroots to join us.
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Catch us at our other #NN24 events:
🗳Thursday 10:30am panel: Redefining Outreach: Better Strategies for Today's Voter Engagement
🤖 Friday 9:00am training: Navigating AI: Best Practices for Tools & Politics in Progressive Orgs
🏆 Saturday 11:45am session: 2024 New Tools Showcase
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Innovations and Alternatives in Campaign Advertising
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Research consistently shows that people are more likely to trust and act on information shared by peers or respected figures within their communities. According to a study conducted by Nielsen, approximately 9 in 10 consumers trust recommendations from people they know above any other media or marketing channel. Innovative voter contact methods tap into these existing networks of trust, creating more meaningful and impactful connections.
As we move closer to November, it's clear that campaigns and organizations are adapting their strategies to leverage the power of organic social sharing and influencer marketing. HGL-backed companies are helping reach voters more effectively and authentically, potentially reshaping the landscape of political advertising. These newer approaches are not just about reaching voters; they're about building trust and fostering genuine engagement in an increasingly fragmented media landscape.
To learn more about these innovative approaches to voter engagement, read our most recent blog post.
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How to Build Your Tech Stack
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Our team at Higher Ground Labs partnered with Arena to host a "How to Build Your Tech Stack" training. We know making campaign tech stack purchases can be complex and stressful, especially for first-time tech buyers. So our goal was to equip campaign practitioners with strategies and guidance for navigating these decisions and connect folks directly with tech companies that will fit their needs. Missed the event? Check out our down-ballot buyer’s guides or sign up for a tech stack consult with Olivia Ellis, HGL’s Program Manager.
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Highlighting the HGL portfolio
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HGL also announced our investment in DonorAtlas this month. Co-founded by Will Schrepferman and Aaron Berger, DonorAtlas lets users easily search for and find their perfect donors across geography, occupation, giving history, bios, employers, issues and more. Book a demo to learn more.
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SoSha (HGL5) released its powerful new AI Writing Assistant. The tool takes text from your starting post and customizes it for any social platform. Once you get a draft, you can accept the suggestions or keep tweaking until the post is perfect.
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The Brown University Center for Technological Responsibility, Reimagination, and Redesign (CNTR) recently published an overview of proposed AI legislation across all 50 states. They used Plural (HGL2) to find, track, and categorize these bills for analysis. Read more about the analysis.
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Impactive (HGL3) is now integrated with ActBlue. The integration will provide campaigns and organizations with even more data on their contacts, and seamlessly raise funds with added insights from ActBlue data.
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Grow Progress (HGL2) released a new product “Persuasion Sandbox,” a cutting-edge AI tool designed to elevate your messaging strategies. With Persuasion Sandbox, you can articulate your persuasion objectives, select from various tactics, highlight key values to resonate with your audience, and steer clear of undesirable phrases or concepts. Learn more and try it here.
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People First (HGL3) was mentioned in The New York Times on the role of influencer marketing for the 2024 cycle. “This is not a Greek play where god is going to come down and, deus ex machina, save us with Taylor Swift,” said Co-Founder Ryan Davis. “Democrats should seek out microinfluencers with followings as small as 2,000 people and ask them to create posts that focus on issues.”
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Relentless (HGL6) and the Progressive Turnout Project launched a $10.8 million relational organizing program covering 7 battleground states. “Relational [organizing] is a way for voters to receive correct, accurate information in this time of unprecedented disinformation, because people trust their friends,” said Davis Leonard, CEO at Relentless. Learn more in Wired.
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Enjoy our content? Follow us on LinkedIn for regular updates on political tech, innovations, and events and opportunities. See you there!
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