Users can win prizes by using nicotine

Truth Initiative

July 3, 2024

Zyn rewards program follows Big Tobacco’s marketing playbook

Amid a dramatic increase in popularity, surging sales, and social media buzz, the flavored oral nicotine pouch brand Zyn is now enticing users with a rewards program that allows them to score freebies using points earned by purchasing their nicotine products. Customers can scan Zyn cans to collect points, which can be exchanged for high-tech gifts such as Amazon gift cards, iPads, and Dyson AirWraps. However, users may not realize that Zyn – which is owned by Philip Morris International – is pulling from the same playbook that tobacco companies have used to addict people for nearly a century.

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Quitting vaping? Here are 5 tips for handling nicotine withdrawal

It’s one of the biggest challenges to quitting cigarettes, e-cigarettes, or any tobacco product: coping with cravings from nicotine withdrawal. Each year millions of Americans set out to quit tobacco. Since nicotine is what makes all tobacco products addictive, tips for coping with withdrawal can be essential for a successful quit attempt. Here are some top tips from real quitters who used This is Quitting, a text message based quit-vaping program by Truth Initiative.

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Vaping prevention and quit resources: top tips for parents and educators

Parents and educators have an important role to play in reaching students with the information they need to make informed choices, including providing tools to quit if they are already vaping. As new tobacco products continue to appear on the market, it is also increasingly important that parents and educators familiarize themselves with new products that are gaining popularity, such as pouches, lozenges and synthetic nicotine products. Here are some resources for parents, educators, and others working with young people.

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This week in tobacco policy news

Rhode Island - Gov. McKee signed into law the state budget, which includes a provision to codify the state's flavored e-cigarette law. However, menthol-flavored e-cigarettes are now exempt from the state's current prohibition on the sale of all flavored e-cigs, which was created by a 2019 executive order. The budget also includes an increase in the cigarette pack tax by 25 cents to $4.50; creates a 50 cent per milliliter of e-liquid tax for pre-filled, closed e-cigarettes; creates a 10% of the wholesale price tax for all other e-cigarettes; and includes heat not burn products in the definition of cigarettes. It also shifts the licensing and enforcement for dealers and distributors from the state health department to its taxation division.

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