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It’s Alcohol Awareness Week 2024!

Join us this week for #AlcoholAwarenessWeek taking place from 1 to 7 July.

With the General Election taking place on 4 July, there’s never been a better time to consider the harm caused by alcohol and the dominant role that alcohol plays in our lives and in society, and why this needs to change.

Many of us don’t realise that consuming alcohol directly harms our health and negatively affects our friends, our partners, our children, and wider society. The reality is that over 10 million of us are drinking alcohol in a way that can cause health problems. But because of the centre-stage role that alcohol currently plays in our lives and society – with it being all around us, everywhere we go – it can be hard to cut back.  

So, this #AlcoholAwarenessWeek join us in driving a conversation about alcohol harm and help separate fact from fiction.

Alcohol news

UK’s attitude to drinking sobers up

A new survey published by Alcohol Change UK for Alcohol Awareness Week (1-7 July) shows fewer than one in ten UK adults (7%) see alcohol’s role in society in a mainly positive light. The survey found that even those of us drinking above the recommended maximum of 14 units a week regard alcohol’s place in society as more negative than positive on balance. Encouragingly, the survey findings also seem to indicate that many of us are willing to talk about our alcohol use with others.
 

Minimum unit pricing “reduced alcohol sales in Wales” 

New research has found that minimum unit pricing (MUP) can be very effective in reducing demand for cheap high-strength alcohol. The study, led by researchers at Loughborough University, compared sales data in Wales (where MUP was introduced just as lockdown restrictions started in March 2020) with English figures. It found that the introduction of MUP in Wales resulted in a 15% increase in transaction prices and a sharp reduction in the relative amount of alcohol bought, around 20%, with an overall drop in expenditure per customer, compared to England over the same period.  
 

Alcohol-related deaths in England and Wales rise

The mortality rate for alcohol-related and drug-related deaths has continued to increase in England and Wales, according to new figures released by the Office for National Statistics for 2021 and 2022. In England, the annual age-standardised mortality rates (ASMRs) for alcohol-related and drug-related deaths was 25.9 per 100,000 people in 2022, compared with 21.3 in 2019. In Wales, the ASMR for alcohol-related and drug-related deaths was 30.2 per 100,000 people in 2022, compared with 24.2 in 2019.
 

Will you Rise and Raise for Alcohol Awareness Week?

We’re encouraging you to see what you can achieve early in the day from having more energy from not drinking as part of our Rise and Raise campaign. 
 
How you can take part: 

  1. Donate. Make a donation to help us create a society that is free from the harm caused by alcohol. Any amount big or small will make a difference! Donate now!
  2. Fundraise. Set up a fundraising page and choose an activity to undertake.
  3. Buy the ‘Sunrise’ t-shirt, designed by Clean Clothes Inc.
 
Latest blogs

Alcohol stole precious years from my life

Our Ambassador, Issy Hawkins, talks about her struggles with alcohol from being in rehab at the age of 21 to navigating an alco-centric world alcohol-free.  

Read more

Sport can be more enjoyable alcohol-free 

Our Ambassador Jay Motty's love of football revolved around alcohol but he found it became even more enjoyable once he'd stopped drinking.     

Read more
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