Dear MoveOn member,
This is Rahna Epting, MoveOn's executive director. I want to level with
you. Thursday's debate was very tough—and we still have an election that
we absolutely must win, together. More could not be on the line—freedom,
democracy, justice, our shared humanity, dignity, and hope.
And just four months before the most important election of our lifetime,
MoveOn's fundraising is also hundreds of thousands of dollars behind our
target.
But here's the good news: With just ONE day left until the end of this
quarter, MoveOn's fundraising is finally starting to surge—in response to
our plan to scale up a team of social media influencers to respond to
Trump's dominating lead on TikTok and help combat Trump's surge with young
voters.
When Trump joined TikTok in June, he amassed 5 million followers within
three days—14 times as many as President Joe Biden has.^1 This is a huge
problem because about one-third of people younger than 30 regularly get
their news from TikTok.^2 And now, the most recent polling shows that
support for President Biden among young voters is low and trending in the
wrong direction.^3
To reach young voters where they are, MoveOn has big plans to build our
presence on TikTok and other social media platforms. We're scaling up a
team of social media influencers to spread the word to young people about
Trump's terrifying plans. We're partnering with influencers to flood
social media with compelling, persuasive content to combat the right.
These influencers have hundreds of millions of followers on social media
sites where young people get their news and are already engaging on these
issues.
But we can go all-in on this only if we can raise the funds.
Former Labor Secretary Robert Reich, one of the few progressives with a
large following on TikTok, has warned that "progressives need many more
voices with many more followers on TikTok, Discord, Instagram, and other
social media." And that's exactly what we are doing.
This is crucial now, especially as we sound the alarm about Project
2025—the right's nearly 1,000-page blueprint for turning America into a
fascist police state, by executive order and without an act of Congress,
if Trump is reelected.
After a difficult first half of the year, MoveOn just received a burst of
donations from members like you—so many of your fellow MoveOn members are
excited about this campaign. I want to go all-in on this new
micro-influencer program without making cuts to our other critical work,
which includes phone-banking, canvassing, postcards, and other efforts to
reach voters. But to do that, I need to know that we can start the third
quarter of the year strong.
Will you start a donation of $5 a month by midnight tonight,
so that we can start the third quarter strong?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Your donation will help MoveOn inform young people about Project 2025 and
Trump's agenda on social media, via SMS, through digital ads, and more.
We need to do so much, and quickly. Your support couldn't be more
critical.
Election Day feels far away, but the reality is that it'll soon be too
late to launch new major initiatives, to book online advertising
inventory, to build up our infrastructure … And too late to go all-in on
our efforts to effectively combat the unprecedented pro-Trump propaganda
that's poisoning the minds of Generation Z on TikTok and other social
media outlets.
Our end-of-quarter deadline is this Sunday, at midnight! And the third
quarter will be the last full quarter before Election Day.
Please start a $5 monthly donation, TODAY! Help MoveOn end
the quarter strong, to fight back against Trump and the MAGA influencers
who are spewing propaganda and hate to young voters.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
We can't do it without you, John. It's not about what you
give, but that if you can afford to, you give right now, today, so that we
can start the third quarter of the year strong.
I hope that you have a great summer, and thanks so much for all you do.
–Rahna Epting, Executive Director
Sources:
1. "Trump quickly surpasses the Biden campaign on TikTok," NBC News, June
4, 2024
[link removed]
2. "More Americans are getting news on TikTok, bucking the trend seen on
most other social media sites," Pew Research Center, November 15, 2023
[link removed]
3. "The Voters Who Don't Really Know Donald Trump," The Atlantic, May 21,
2024
[link removed]
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you start a monthly gift to power and sustain MoveOn's critical
work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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