Dear MoveOn member,
We knew that Donald Trump was going to lie during Thursday night's
presidential election debate, but the expanse of his lies was
breathtaking.
Saying that the U.S. border is "known as the most dangerous place of
anywhere in the world." Repeating over and over again that Democratic
states allow infanticide. It was enraging to see from a man who is steps
away from holding the most powerful office in America.
But perhaps the most terrifying outcome of the debate is that already,
clips of Trump's disinformation are being turned into TikTok videos, where
according to the Pew Research Center, one-third of people under 30 are
getting their news.^1
MAGA is dominating social media right now, especially on TikTok, and we
just cannot sit back and let it happen, John. The stakes are
just too high.
MoveOn has been sounding the alarm about the lies Trump is telling and
what he is really planning for his second term, and we are building the
infrastructure to ensure that voters across the country hear about it.
Right now, we are prepping a cadre of very popular social media
influencers who can challenge the MAGA social media machine and make
Trump's disastrous policies go viral. It's a plan we know will work—but we
need your help to see it to fruition.
Will you start a $5 monthly donation to MoveOn and help
reach the voters who will make or break the 2024 election?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
If you watched the debate, you know that not only did Trump lie, but he
dodged every question possible about what he will actually do as
president. He didn't answer questions about his mass deportation plan, his
administration's plan for policing, or even his willingness to respect the
results of the upcoming election.
We will never get the truth out of Trump. It's up to us to get through to
voters—especially those "surge voters" in swing states who need to turn
out to make a difference—with what Trump's second term will look like and
what's at stake.
What needs to go viral isn't videos of Trump but rather critical
information about far-right Project 2025 and what Trump has been saying to
his donors behind closed doors. We aren't just building a cadre of social
media influencers, we are highlighting MoveOn members' personal stories.
We are relaunching our Real Voter Voices project, which in 2018 used
testimonials from ordinary Americans to reach tens of thousands of voters,
which helped achieve a blue wave and take back the House of
Representatives.
MoveOn is building on that success this year, collecting thousands of
testimonial videos from MoveOn members speaking authentically about the
stakes of the 2024 election and our civil rights, why they are voting, and
the candidates they are supporting. So we're planning to flood the digital
airwaves with members, micro-influencers, and MoveOn's own accounts.
Research shows that when it comes to election news, people don't trust
traditional media, but instead their friends and family.^2 The personal
connections our election plan builds—whether it's through followers of
social media influencers, MoveOn members telling their individual stories,
or facilitating the ability of voters to easily reach out and talk to
would-be voters who need a little push to get to the polls—are the key to
defeating MAGA and Trump in November. But this is expensive and
painstaking work, and we are a grassroots organization that depends on
support from our members.
If we fall short now, there is no making it up—we will be out of time to
put all of these plans into action. If you've been waiting to make an
election donation to MoveOn, it has never been more urgent. Will you start
a $5 monthly donation?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
John, the next month will tell us so much about how this
election will go.
We just cannot have a repeat of the summer of 2016, when Trump was
severely underestimated and Hillary Clinton's election seemed like a sure
thing. Fundraising was low and voters were complacent. But that is exactly
what seems to be happening. Right now, MoveOn is facing a serious
fundraising shortfall, and it's threatening our voter turnout program.
Will we look back on this moment as the time when we lost the nation to
Donald Trump and his MAGA cronies? Or will we know it as the moment when
MoveOn members came together and did everything possible to stop Trump
from destroying our democracy?
Every single dollar you give makes a difference, but we need to know we
can count on you right now.
Please start a $5 monthly donation.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Evelyn, Allison, Erica, Alexis, and the rest of the team
Sources:
1. More Americans are getting news on TikTok, bucking the trend seen on
most other social media sites," Pew Research Center, November 15, 2023
[link removed]
2. "Americans trust friends and family more than media for election
information," The Washington Post, December 18, 2023
[link removed]
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you start a monthly gift to power and sustain MoveOn's critical
work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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