We know raising £1,000,000 in the final week of this campaign may sound ambitious, and it is. So we need you to understand why this is so important.
 

John xxxxxx -  

We know raising £1,000,000 in the final week of this campaign may sound ambitious, and it is. So we need you to understand why this is so important.

This is not an arbitrary number. Our team has crunched the numbers and has determined this is the amount we need to spend to win. 

It’s what we need to keep our ads running, get leaflets to the millions of voters who are still undecided, and finally put an end to 14 years of Tory chaos.

This goal is what we need to raise to get our campaign across the finish line victorious, so please, we need you now:

Can you make a £3 donation today to keep us on track to our £1,000,000 goal and victory on polling day? We cannot afford to fall short and hand the Tories another five years in Downing Street.

Change will only happen if people vote for it. And that means, we - as a team - have to  work for it. We cannot sit back and take this campaign for granted. It would be a huge risk, and you deserve leadership that will fight for you — leaders who aren’t afraid to roll up their sleeves and do the hard work.

That’s why our entire team is out on the doors and meeting voters from sunrise till sunset every single day. We’re always monitoring the latest data, so that we can allocate our resources as efficiently as possible.

We know it’s a significant decision to make a contribution to Labour, and we take our responsibility to use your money as effectively as possible to bring change to Britain very seriously. That’s also why we are being so transparent with this goal. It matters.

So if you have been waiting for the most important moment to make your first online contribution to our general election campaign, today is the day. Do it here:

Use this link to make a £3 donation to put us one step closer to £1,000,000 — because that’s what we need to reach if we’re going to win.

We hope you’re proud of the campaign we’ve built together, John xxxxxx. It is the largest and most expensive campaign the Labour Party has ever run. It’s a historic undertaking — to meet the stakes of this moment.

So we could not be more grateful for everything you are doing to help us bring the change the country needs.

Five days to go,

Team Labour
 
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