Dear MoveOn member,

According to the Pew Research Center, about one-third of people younger
than 30 regularly get their news from TikTok.^1

This is a big problem because, right now, MAGA is absolutely dominating on
TikTok.

When Donald Trump joined TikTok in early June, he amassed 5 million
followers within three days—14 times as many as President Joe Biden has.^2
The most recent polling shows that support for President Biden among young
voters is underwater and trending in the wrong direction.^3

Polls this far out from Election Day are not necessarily indicative of the
final outcome of the election, but we must not let this problem continue
to grow. To help turn the tide, MoveOn has been working overtime to build
a strong presence on social media, especially on TikTok.

We're scaling up a team of social media influencers to spread the word to
young people about Trump's terrifying plans. And we've set a goal of
recruiting 200 micro-influencers who have hundreds of millions of
followers on social media sites where young people get their news and are
already engaging on these issues. But we can do this only if we can raise
the funds.



Will you start a $5 monthly donation to help MoveOn spread
the truth about Trump and his MAGA agenda on TikTok and other sites where
more than 30% of young people are getting their news? Your donation will
power our efforts from today until Election Day.

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Former Labor Secretary Robert Reich recently warned MoveOn members that in
2016, "Trump dominated on social media, progressives were slow to adapt …
And, well, we all know the devastating results."

To turn things around, Reich says that "progressives need many more voices
with many more followers on TikTok, Discord, Instagram, and other social
media."

That's where MoveOn comes in. We're recruiting influential voices to speak
out, and we're collecting authentic videos from voters speaking from the
heart about the issues they care about most and why voting is so crucial
to those issues. This strategy is based on our powerful "Real Voter
Voices" program, which helped make a decisive difference in past
elections.

Progressives are starting to catch up on social media, including TikTok.^4
This is crucial, especially now, when we sound the alarm about Project
2025—the right wing's nearly 1,000-page blueprint for turning America into
a fascist police state, by executive order and without an act of Congress,
if Trump is reelected.^5

But we need to do much more, and quickly. Your donation will help MoveOn
inform young people about Project 2025 and Trump's agenda on social media,
via SMS, in digital ads, and more.



We need your help to sound the alarm, John. Please start a
monthly donation of $5, or whatever you can afford.

[ [link removed] ]I'll chip in monthly.

[ [link removed] ]I'm sorry, I can't make a monthly donation.



The reality is that, if Trump is elected, this is what we should expect:

* The Department of Justice will no longer be independent—and there will
be no one left to stop Trump from charging his political opponents
with crimes.^6
* The Federal Bureau of Investigation's (FBI) efforts to curb the spread
of disinformation, including Russian propaganda, will be shut down.^7
* The Insurrection Act will be used to shut down protests and to deploy
red-state National Guard units against blue states—even over the
objections of those states' governors.^8
* Abortion will be banned nationwide using two approaches. First,
through a radical right-wing interpretation of the Comstock Act, a
long-dormant law from 1873; as one of Trump's lawyers says, "We don't
need [Congress to pass] a federal ban when we have Comstock on the
books."^9 And second, by reversing the FDA approval of medication
abortion, which is safer than aspirin.^10
* Churches—not all religious institutions, but specifically Christian
churches—would be exempt from any health requirements, including
during a pandemic, and requiring higher pay from ALL employers on
Sundays to discourage working on the Sabbath.^11

When young voters hear about the nightmare that a second Trump presidency
would bring, his popularity plummets.

The vast majority of Americans—and especially young people—are against
Trump's policies and the Project 2025 proposal when they learn what they
actually mean.^12

But we must reach young voters where they are—on sites like TikTok and
Instagram. Recruiting and organizing 200 micro-influencers is a huge
undertaking, and we can pull it off only if we know that MoveOn members
will fund it. Which is why we're asking you:



Click below to start a $5 monthly donation and help MoveOn
spread the truth about Trump and Project 2025's MAGA agenda on TikTok and
other social media sites. Your ongoing support couldn't be more critical.

[ [link removed] ]I'll chip in monthly.

[ [link removed] ]I'm sorry, I can't make a monthly donation.



If young voters understand where Trump actually stands, he'll lose.
Eighty-six percent of Americans support making IVF fully and freely
available without government interference.^13

Eighty percent support abortion rights.^14 Seventy-six percent support
LGBTQ+ protections.^15 And 83% oppose Christian nationalism.^16 In fact,
once informed about Project 2025, the majority of voters oppose any
candidate attached to the plan.^17

But not enough young people are hearing what a Trump presidency would
actually mean when they scroll on TikTok, because Trump and MAGA have way
more followers and too much influence there. We're aiming to change that
with our micro-influencer program, but we can do that only with your
support.



We need to reach young voters where they are. Please start a
$5 monthly donation.

[ [link removed] ]I'll chip in monthly.

[ [link removed] ]I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Mohammad, Kelsey, Erica, Alexis, and the rest of the team

Sources:

1. "More Americans are getting news on TikTok, bucking the trend seen on
most other social media sites," Pew Research Center, November 15, 2023
[link removed]

2. "Trump quickly surpasses the Biden campaign on TikTok," NBC News, June
4, 2024
[link removed]

3. "The Voters Who Don't Really Know Donald Trump," The Atlantic, May 21,
2024
[link removed]

4. "Project 2025," "Today, Explained," April 3, 2024
[link removed]

5. "What Is Project 2025?" Time, June 9, 2024
[link removed]

6. "Under Trump, the DOJ Will Become the Legal Wing of the MAGA Movement,"
The Nation, June 7, 2024
[link removed]

7. "GOP's 'Project 2025' Plan May See the Rise of Dictator Trump,"
The Daily Beast, May 19, 2024
[link removed]

8. "Trump and allies plot revenge, Justice Department control in a second
term," The Washington Post, November 6, 2023
[link removed]

9. "Anti-Abortion Extremists Want to Use the 150-Year-Old Comstock Act to
Ban Abortion Nationwide," ACLU, May 30, 2024
[link removed]

10. "What Is Project 2025?" Time, June 9, 2024
[link removed]

11. "The right's Project 2025 wants to make faith the government's job,"
MSNBC, September 8, 2023
[link removed]

12. "Americans oppose most Trump policies," The Washington Post, January
11, 2024
[link removed]

13. "Overwhelming majority of Americans support keeping IVF legal for
women: Poll," The Hill, March 4, 2024
[link removed]

14. "Nearly 80% of Asian Americans think abortion should be legal, new
poll says," NBC News, March 21, 2024
[link removed]

15. "Poll shows US public support for LGBTQ+ protections falling for first
time since 2015," The Guardian, March 12, 2024
[link removed]

16. "3. Christianity's place in politics, and 'Christian nationalism,'"
Pew Research Center, March 15, 2024
[link removed]

17. "POLL: Voters Soundly Reject MAGA Republican 'Project 2025' Plan in
Favor of President Biden's Clean Energy Plan," Climate Power, August 24,
2023
[link removed]



Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical
work? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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