This is going to be a long email, John, but I hope you’ll bear with me.

Paradoxically, the level of cynicism about politics in this election means that you, reading this right now, have far more power over the outcome than ever before.

Before I tell you why, I have to ask: we’re coming up on our end-of-quarter fundraising deadline, and if we’re going to win on November 5th, we need everyone who can to chip in $3, help fund our statewide voter mobilization efforts, and defeat MAGA Republicans. Will you chip in a split donation between the Wisconsin Democratic Party and the PCCC before the deadline?

Now, let’s get into some details.

There’s an inverse relationship between turnout and the impact of campaigning. The fewer people paying attention, the more impact per unit of additional work.

Take local elections. When nobody has heard of their City Council member, they don’t feel like they know the issues, and they don’t vote. BUT that means that a city council candidate can win her race just by knocking on doors after work. Each knock is more likely to move a voter. And each voter is more likely to tip the election. The impact per unit of work is higher.

Which takes us to 2024.

Presidential elections are the highest-salience elections, by far. But turnout in presidential years varies a lot from cycle to cycle. And this year, an unusually large number of people aren’t tuning in yet.

What’s more, there’s a strong correlation between "paying attention" and "supporting Biden." In fact, polls say that among Democrats, the people paying the least attention to the news are the ones whose support is in question.

This is what campaigning is for, John: informing voters. And in this election, we have a unique opportunity to inform, persuade, and move voters to join the fight for decency and democracy. But only with your help.

When you donate to the Wisconsin Democratic Party, your dollars help us expand our reach – even more so because so many voters aren’t fully tuned in yet.

To keep a Democratic majority in the U.S. Senate, we must reelect Tammy Baldwin, who will continue to fight for health care, clean air and water, peace and public safety, and reproductive freedom.

We must reelect President Joe Biden, who will continue to fight to bring down costs, invest in American workers, and protect voting rights—or else face the prospect of Donald Trump and his MAGA cronies deciding our elections.

Wisconsin could tip the whole national presidential election – and the margin here could be a few thousand votes. Which means a little can go a long way.

John, there is a reason I call the PCCC a political force of nature. I’m positive that if we stand together like we did in 2020, 2022, and 2023, we can secure a brighter future for our communities, our state, and our country.

Can you spare $3 for a split donation between the Wisconsin Democratic Party and the PCCC before our end-of-quarter deadline to help us persuade key voters and spread the word about Democrats’ fight for freedom and democracy?

Thank you, John.

– Ben Wikler, Wisconsin Democratic Party Chair

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