John

Target's long standing Pride Collection, a decade-old initiative showcasing LGBTQ+ inclusive products, faces a significant rollback in 2024.

Following the right-wing backlash in 2023, Target has announced plans to restrict its Pride collection to only half of its stores nationwide. This decision marks a stark departure from Target's previous commitment to widespread representation and raises questions about corporate resilience in the face of social pressure.

By bowing to pressure from bigots, Target sends a dangerous message: that hate and harassment can dictate corporate policies.

This spineless retreat betrays the very communities Target claims to support and empowers those who wish to erase LGBTQ+ visibility. It is time for us to stand up and demand that Target shows the courage to support Pride in every store nationwide, without exception.

We must make it clear that giving in to bigots is not an option. Sign and send a direct message to Target’s leadership, urging them to reject right-wing extremism and fully support the LGBTQ+ community.

Let's be clear: Target's actions are a betrayal of the values of inclusivity and acceptance they claim to uphold. By reducing the visibility of their Pride Collection, they are allowing far-right extremists to dictate their policies and priorities.

This sends a message that Target values the voices of hate over the rights and dignity of the LGBTQ+ community.

The far-right extremists who harassed Target into scaling back their Pride Collection thrive on fear and division. They want nothing more than to push LGBTQ+ individuals back into the shadows. We cannot allow this. Every time a corporation caves to these hateful voices, it emboldens them to continue their campaign of intimidation and bigotry.

Target must understand that supporting the LGBTQ+ community means more than selling rainbow merchandise. It means standing firm in the face of hate and showing that love and acceptance will always prevail.

Send a clear message to Target: Do not give in to hate. Restore the Pride Collection to all stores and show the world that you stand with the LGBTQ+ community.

Together, we can ensure that Target knows their customers demand more than just empty words. We demand action and unwavering support for the LGBTQ+ community.

- DFA AF Team