Friend, 

People often get the concept of “floors” and “ceilings” wrong in politics. Too many pundits say things like, “but MAGA will let Trump shoot someone on Fifth Avenue” as a response to his felony convictions. This is true. But this is a really crucial mistake. Yes, his floor isn't changing. 

They're too focused on wondering why his base isn't going away to realize that every one of these stories is affecting his ceiling. Trump probably won't crack 47% this year. Now it might be 46%. Why?

He's losing his ceiling. He needs to win over all those Haley voters and national security voters and the last few Reagan Republicans who still believe America needs to be the city on the hill.

And he’s failing. It's a huge weakness. And when we see a crack in his facade? You know we jump all over it.

It’s up to us to flip these marginal voters. We know they’re vulnerable. We know they’re embarrassed to admit that their party has gone down the toilet all because of some criminal from Manhattan. They’ve stuck by the party through a mismanaged pandemic, four indictments, an insurrection, and a conviction. Sure, these voters are resilient, but they’re also human.

That’s why we’re showing them this ad. It’s time for the Republicans of years past to realize that the party they once knew is dead, and it has been for some time. The only way to restore even an ounce of decency to the right side of the aisle is to destroy Donald Trump once and for all in November. Help us spread the word >>

 

 

-The Lincoln Project

While others talk — we're walking the walk. We're live right now in Arizona and Wisconsin running our hardest-hitting ads to the swing voters that will decide this election. Our commitment is to keep messaging those voters from now until Election Day, but we can't do it without you. Learn more about what we're doing and what key swing voters in AZ/WI are seeing right now >>


The Lincoln Project is a leading pro-democracy organization in the United States — dedicated to the preservation, protection, and defense of democracy.
To learn more about The Lincoln Project, go to LincolnProject.us.

 


Contributions to The Lincoln Project are not tax deductible for income tax purposes. This email and related content are paid for by The Lincoln Project ([email protected]) which is not authorized by any candidate or candidate’s committee. To comply with federal law, we must obtain, maintain, and report the name, mailing address, occupation, and name of employer of individuals whose contributions exceed $200 per calendar year.

The Lincoln Project
600 Pennsylvania Ave SE #15180
Washington DC, DC 20003
United States


This email was sent to [email protected].
If you believe you received this message in error or wish to no longer receive email from us, please click here.