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Over the rainbow: How “pinkwashing” dilutes the true meaning of Pride Month
Pride Month is here and the rainbow flags are flying. Unfortunately, a lot of those flags are a fig leaf.
Corporations unfurl them in June to show support for the LGBTQ+ community—and do some Pride marketing to push their products. Then, when the month is over, they go back to business as usual, which all too often means hostility to LGBTQ+ rights.
It’s called “pinkwashing.” It’s when companies use the rainbow flag to virtue-signal solidarity with LGBTQ+ people without making any meaningful commitment to inclusion and diversity. Or, worse, it’s when companies use the flag to hide their anti-LGBTQ+ behavior.
Learn More
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At CREDO, Pride is a year-round cause.
Join us now and CREDO will donate $50 to Family Equality, which works to advance equality for the LGBTQ+ community.
Save $10 per month per line on your plan when you bring your phone.*
Apply code FAMILYBYO50 to your cart at checkout
Bring Phone
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You Vote. We Donate.
Over $95 million
donated to progressive causes since 1985.
This month we are proud to support Advocates for Trans Equality, Fair Fight Action, and Government Accountability Project with our donations.
Vote Now
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* Offer available only to new CREDO Mobile customers and subject to terms of our Customer Agreement. Offer cannot be combined with any other offers. Offer code must be redeemed at the time of purchase. Offer codes cannot be applied or redeemed after the purchase has been completed. Offer requires bringing your own device to CREDO or Device Payment Plan purchase. Bring your own device offer does not apply to tablet orders. For Device Payment Plan customers offer subject to credit qualification and the terms of our Customer Agreement and Retail Installment Contract, 24 months of payments on new phone required unless customer chooses an early upgrade subject to the terms of the Device Payment Plan program. Activation fee of $36 per line applies. Rates do not include applicable taxes and surcharges or international charges. Sales tax is charged at time of sale or on your first bill. California customers: Sales tax is calculated on the full retail price of the device, not the discounted price. 5G service may not be currently available for all 5G capable phones. WiFi calling functionality currently only applies to new lines of service. You will need to enable WiFi calling on your device. Two-day free shipping: Orders placed and approved before 1:30 PM ET will ship same day and deliver in two business days (Saturdays, Sundays and holidays excluded). 15-day return policy: You may return your device undamaged per our return policy within 15 days of the order date. You are still responsible for any monthly service fees and charges you incur during that time. Failure to comply with the return policy may result in an equipment fee equal to the original retail value of the device or denial of a refund. Offer expires 06/24/2024 at 11:59pm ET.
Offer FAMILYBYO50: Offer available to new CREDO Mobile customers. Offer cannot be combined with any other offers. Offer code must be redeemed at the time of purchase. Offer codes cannot be applied or redeemed after the purchase has been completed. $10 a month discount will apply for 24 months. Discount applies for each account of service at the time of purchase. Discount cannot be applied to previously existing lines. $10 per month discount is associated to account of service and may not be transferred. If the discounted line disconnects, the discount no longer applies. Customer must be in good standing to receive discount. $50 Donation will be made to Family Equality after 3 paid billing cycles. Offer expires 06/24/2024 at 11:59pm ET.
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