BREAKING REPORT: Fast fashion giants H&M and Zara are sourcing cotton
linked to stolen land and illegal deforestation in Brazil’s Cerrado.

The Cerrado and our planet can't afford to wait any longer, let's push H&M
and Zara to clean up their supply chains NOW.

[ [link removed] ] Sign the petition 

   
John,

Zara and H&M source cotton grown on stolen and illegally bulldozed land in
Brazil’s Cerrado, according to a new report.

Not only are Zara and H&M complicit in the destruction of one of the
world’s most precious ecosystems, they want people to believe that their
jeans and t-shirts are sustainably made – by using a fancy certification.

The fast fashion industry has recently come under scrutiny due to its
links to forced labour, pollution, and environmental destruction. Let’s
use this momentum to pressure Zara and H&M to take meaningful action
against cruel cotton!

[ [link removed] ]Tell Zara and H&M: Stop sourcing cotton linked to the Cerrado’s
destruction.

Brazil’s Cerrado is a vast, savannah-like ecosystem home to thousands of
species like the giant anteater and the maned wolf. But deforestation
rates have increased by 43% in 2023 compared to the year before, and as
the country is set to become the No. 1 cotton exporter by 2030, things are
expected to get worse.

Fashion retailers like H&M and Zara claim to source sustainable cotton,
but a recent study by EarthSight clearly shows otherwise. Even though the
cotton they used was sourced through the world’s largest certification
scheme, Better Cotton, a significant amount was traced to stolen and
illegally deforested land in the Cerrado.

The problem is that the commodity is first exported to Asia, where it’s
then sourced by fashion brands like Zara and H&M – and where the supply
chain turns murky.

But this cannot be an excuse for these fashion giants with billion-dollars
profit to just point their fingers towards the certifier or supplier. It
is *their* responsibility to implement their own sustainability policies –
and razing a unique, crucial biome like Brazil’s Cerrado and being
complicit in land grabs clearly don’t comply with those.

So let’s remind Zara and H&M that the world is watching!

[ [link removed] ]Tell Zara and H&M: No more cruel cotton in our it pieces

We’ve done this before: We pushed major food and consumer goods giants
like Kellogg’s and PepsiCo to follow through on their promises and stop
sourcing palm oil grown on bulldozed forests. Let’s do this now for
Brazil’s Cerrado, before it’s too late.



[ [link removed] ] Sign the petition 



Thanks for all that you do,
Rosa, Vanessa and the team at Ekō


More information:

[ [link removed] ]Fashion giants linked to deforestation in Brazil.
Deutsche Welle. 11 April, 2024
[ [link removed] ]Fashion Crimes: The European retail giants linked to dirty Brazilian
cotton.
Earthsight (Report). April, 2024

 

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

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