We’re lowering our ask to £1, John xxxxxx. Here’s why:

Winning this campaign and delivering change will require the largest grassroots operation in the history of the Labour Party.

We need an unprecedented swing to show the Tories the door, and it’s going to take more door knocks, more leaflets and more ads than any campaign we’ve ever run.

That means we also need an unprecedented number of people pitching in to secure the resources to win. Each person who steps up to donate helps send a powerful message about the Labour Party’s strength.

Maybe you’re thinking your £1 is a drop in the ocean. But before you even opened this email, someone else had already donated £1. And by the time you are done reading this, someone else will have completed their contribution. And now they are waiting for you:

So please. £1. Today. That’s the ask. Use this link to own a piece of this campaign and ensure Labour has the resources to win. The donation itself is just as important as the amount.

In the face of the Tories immense backing, an ocean of Labour supporters chipping in what they can, when they’re able, is exactly what it will take to win.

And if we pull off this historic victory, it will be because of you and the thousands of people like you who answered our call today.

-Team Labour

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