Dear John,

I have just come off the phone with an incredibly generous donor.

They have already given to our campaign in this general election.

But they want us to do even better.

So they have offered to match fund gifts from anyone who is donating for the first time to our campaign.

John, if you can give online between now and midnight on Tuesday, they will match it with up to £120,000 more.

Why now?

Because this is a crucial moment.

In seats we can win, there are still 240,000 tactical voters who have not yet made up their minds.

Our deadline for reaching these people with targeted, posted literature is Tuesday at midnight.

John, this means one huge part of our campaign will be effectively over in just a few hours’ time.

Please help us reach them in time.

Yours,