Dear MoveOn member,
Trump and MAGA Republicans have made it clear: Our rights and freedoms are on the line if he gets power again. And to reelect President Biden, it's going to take all of us coming together and making the case to friends, family, and voters across the country that he's the best candidate—and there's no time to waste.
Will you record a quick video sharing what is motivating you to vote in November?
Short, personal messages go a long way in helping cut through the noise, disinformation, and endless political ads—and studies have shown that the very voters who could decide this election may be motivated by hearing fellow voters share what's motivating them. That's why MoveOn members are creating these videos—fast, easy, authentic, honest—and why MoveOn may use your message to reach more critical voters.
And these types of videos are so popular online, there are even trending opening lines you can use to hook people right away. Here are some options you could start your video with:
Is it because President Biden has worked to protect the planet, while Trump is ready to watch it burn for the sake of profits for his big backers?
Or because President Biden has prioritized protecting and expanding access to abortion and health care, while Trump wants a national abortion ban and to continue the attacks on reproductive health and autonomy?
Or is it because President Biden has eliminated billions in student loan debt, while Trump used the presidency to enrich himself and his wealthy friends?
Share what's firing you up and why you are voting this year in a short video, to help remind fellow voters that we have the power to once again come together to defeat Trump and protect our rights. MoveOn's video tool makes it simple and seamless for you to record yourself without any special training or equipment.
In order to keep making progress toward a country where all of us can thrive, we must protect the White House and win majorities in Congress. Electing progressives up and down the ballot will allow Democrats to codify our bodily autonomy and fight for our rights while the right-wing-packed Supreme Court tears down generations of civil rights. Together, we can vote for health care for all, investments in green energy, the restoration of abortion rights, the expansion of reproductive freedom, and the protection of LGBTQ+ youth and our democracy.
But not everyone is convinced that voting can create change on crucial issues. In a time of biased news coverage from places like Fox, and of disinformation spreading online, it's hard to know who can be trusted on political issues. That's why recording a short, authentic video on why you are voting, to share with neighbors and friends, could help motivate them to get out and vote too.
Share why you are voting this year, because our freedom and our democracy are at stake.
Speaking from the heart and connecting with voters about what matters to you can be the most inspiring message people hear this election, because it is personal and creates connections on a human level. Studies have shown the impact these types of personal videos can have—especially on the voters we most need to reach, persuade, and turn out this November. Don't stress about being perfect or using the right talking points. You can pretend you are speaking to a friend who asked, "Why are you voting in November?"
Record your video on why voting is important to you here.
Thanks for all you do.
–Emma, Mohammad, Corinne, Kelly, and the rest of the team
Want to support MoveOn's work? The MAGA movement's book bans have forced teachers and librarians across the country to remove books from their shelves and censor what young people can learn. MoveOn is fighting back, including by filling a "Banned Bookmobile" with books that the far right has banned and driving it to key cities and towns to raise the visibility of book bans, hand out banned books for free, and bring people together to stop censorship. To keep up the fight against book bans and the MAGA politicians who support them, we need your help.
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