Friends, it's Joe. First and foremost, I hope you are doing well in this difficult time.
I know we send a lot of emails, but I can't overstate how important it is for us to be in close contact with all of our grassroots supporters right now. We may all be physically apart, but we're in this fight for the soul of America together, and I'm proud to stand alongside you in it.
Now look, I hate asking for money, but I do need to ask you a question: if you knew how your first $5 contribution would be directly put to work to help us win this election, would you be more inclined to contribute?
YES, AND I'LL DONATE $5
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Well, good news. I'm going to break it all down for you in this email -- and explain how grassroots contributions directly translate to a better shot at victory for us.
Staff and organizing. Even as we all work from home, we are scaling up this campaign to be a fully-fledged national operation. Presidential campaigns take hundreds upon hundreds of staffers, trust me I've been part of a few myself, and we need the funds to sustain this organization for the months to come.
Paid media. Right now, Donald Trump has a unique ability to dictate news cycles with his White House Press Briefings. We have to be able to hold him accountable because words and truth matter. Our campaign's advertising is part of our plan to do just that, and we'll need the resources to keep setting the record straight on the air and online through the general election.
So now you know exactly how your grassroots dollars are going to be put to work to help us win this nomination and win this election.
I know you can't give every time we ask, and it may be more difficult to do so during this challenging time. But, if you are in a position to contribute, I hope you'll pitch in $5 to help us keep this campaign moving forward, win the election, and restore the soul of this nation ยป
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Thank you for your commitment to this team,
Joseph R. Biden
Democratic Candidate for President of the United States
Has the pandemic affected you personally, or do you just want to take a break from emails for a couple weeks? We understand. Click here to pause emails from the campaign for a two week period: [link removed]
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