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Dear NRDC Activist,
BIG NEWS: Kimberly-Clark, maker of Kleenex tissue and Cottonelle toilet paper, just adopted a new policy that steers the company away from sourcing fibers from old growth and primary forests, like the primary forest in the Canadian boreal, to make its products.
Kimberly-Clark is one of Procter & Gamble (P&G)'s biggest competitors. Now is the time to call on P&G to stop making its toilet paper almost entirely from forest fiber, fueling deforestation and forest degradation, and instead use more sustainable alternatives.
Tell P&G to take its cues from Kimberly-Clark and act to protect forests!
This big move by Kimberly-Clark wouldn't have happened without advocacy from NRDC. Research from NRDC experts shined a spotlight on the link between major U.S. tissue product manufacturers and the destruction of the boreal, escalating pressure on these companies to source more sustainably.
Kimberly-Clark will still need to put its commitments into action, but this is a huge step forward. Now, we must compel P&G to do the same.
As one of the major purchasers of pulp from the boreal forest of Canada, P&G must change its ways if we are to have any hope of preserving this irreplaceable forest and combating the climate crisis.
The boreal forest is essential in the fight against climate change, holding more than twice as much carbon as the world's oil reserves. The boreal is the homeland of hundreds of Indigenous communities and provides vital habitat for threatened species like the boreal caribou.
But widespread industrial clearcutting for forest products like P&G's Charmin toilet paper is destroying more than one million acres of the boreal each year.
Tell P&G: Stop using primary forests to make toilet paper and other tissue products.
Following a complaint filed by NRDC, P&G now faces the prospect of scrutiny from the Securities and Exchange Commission for misleading shareholders regarding its wood pulp sourcing practices.
In the meantime, we must ratchet up public pressure on the company to change course — and that's where you come in.
Tell P&G President & CEO Jon Moeller enough is enough — send a letter today.
Sincerely,
Shelley Vinyard
Corporate Campaign Director, Global Northern Forests, International, NRDC
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