Dear MoveOn member,
This entire election could all come down to one issue: abortion. And this
week MoveOn announced our plans to help win this fight.
In short, MoveOn has made the decision to invest heavily to support ballot
measures that would enshrine abortion rights into law in three key states:
Arizona, Nevada, and Florida.
Our goals for this work are two-fold:
1. Restore and protect access to abortion for millions of people across
these states whose lives and futures have been put at risk by cruel,
draconian abortion bans.
2. Use these ballot initiatives to increase turnout and turn these states
blue by reminding voters not only that Donald Trump and MAGA
Republicans are behind these bans and the overturn of Roe, and that
they will go even further—from federal abortion bans, to outlawing
abortion medication, and limiting access to birth control—if they are
in power again. The state-by-state nightmare will become a national
nightmare.
The importance of these ballot measures cannot be overstated.
John, if we can win Arizona, Florida, and Nevada, President
Biden could lose all of the other swing states and would still win the
election.
Which is why we are asking if you can start a monthly $5
donation to help power our work in these states. Please give
generously—every single dollar matters.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Our decision to focus on these three states was not made lightly. Our
teams did intensive analysis of polling and voter data to ensure that our
work would have the most impact.
In polls done this month by Fox News (yes, Fox News), Florida's ballot
measure leads by an enormous 69-27% margin.^1 Similarly, in Arizona the
measure leads 70-27 and in Nevada 73-22.^2
Our task now is to ensure that those numbers turn into actual votes at the
ballot box. And we're pulling out all the stops to make that happen.
MoveOn members in these states will be running phone banks and sending
postcards to a targeted list of surge voters who our data shows will make
the most impact if they cast their ballots. And we will be pounding the
pavement, talking to thousands of voters face-to-face, which research
shows is one of the most effective ways to increase turnout.
On top of that, MoveOn is adding our special sauce of digital campaigning
to supercharge voter outreach and persuasion. We're recruiting MoveOn
members to create personal videos explaining why voting to protect
abortion is so important to them, which we will then turn into ads that
are micro-targeted at the specific voters that our research shows will be
most persuaded by them. We ran a similar program using targeted personal
videos during the 2018 election and analysis done after showed that our
work turned out hundreds of thousands of voters who would have otherwise
stayed home.
This is the type of good old-fashioned shoe leather campaigning that wins
elections, especially when it is backed by a grassroots, people-powered
movement.
But we know that even though these ballot measures have overwhelming
support, Republicans are going to try every dirty trick in the book to lie
to voters, dissuade them from voting, and manipulate the system to
maintain their power. Which is why we have to do absolutely everything we
can to fight back.
Your support is key. Please don't wait. Will you start a $5
monthly donation today?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
John, this month will mark two years since the MAGA
extremist-controlled Supreme Court overturned Roe v. Wade and ripped the
right to bodily autonomy away from tens of millions of us.
Since then, we have seen the terrifying reality of pregnant people nearly
bleeding out in bathrooms and parking lots after being denied lifesaving
abortions, thirteen-year-old children being forced to give birth,
increased rates of domestic violence, and an uptick in maternal mortality
as doctors flee states with abortion bans, leaving pregnant people with
even less access to care.^3,4,5,6,7
This is the future that Republican politicians want, and they don't care
how many people have to suffer and die to achieve it.
An overwhelming majority of Americans don't agree with them, and now it is
our job to turn that disagreement into action and defeat them once and for
all.
We know how to do it. We just need your help to get it done. Please start
a $5 monthly donation today.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Alexis, Amy, Corinne, Kelsey, and the rest of the team
Sources:
1. "Abortion Rights Look Set to Sweep Again on November Ballot," New York,
June 12, 2024
[link removed]
2. Ibid.
3. "In Oklahoma, a woman was told to wait until she's 'crashing' for
abortion care," NPR, April 25, 2023
[link removed]
4. "Two friends were denied care after Florida banned abortion. One almost
died." The Washington Post, April 10, 2023
[link removed]
5. "13-year-old rape victim has baby amid confusion over state's abortion
ban," ABC News, March 22, 2024
[link removed]
6. "Abortion restrictions tied to higher rates of intimate partner
homicide, says study," The Guardian, May 7, 2024
[link removed]
7. "Study finds higher maternal mortality rates in states with more
abortion restrictions," Tulane University, September 2021
[link removed]
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you start a monthly gift to power and sustain MoveOn's critical
work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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