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It’s that time of year again—the Cannes Lions International Festival for Creativity! And we’re excited to participate in compelling panels with trusted experts creating an impact on the most pressing issues facing our country and the world. In a groundbreaking collaboration, we partnered with professional sports leagues and organizations on creative from our “Love, Your Mind” campaign. We also released two new studies from the Ad Council Research Institute, both providing critical resources and support around safety and well-being. On the blog, we give guidance for brands looking to show up authentically this Pride Month and do a deep dive on how a recent campaign launch tapped into gaming culture to deliver critical mental health messages to teens and young adults. |
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Cannes Lions 2024: Our Biggest Presence Yet
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We’re proud to gather for Cannes Lions again this year! With 22 panels and activations, our biggest presence to date, we’ll join industry experts to address topics including gun violence, mental health and diversity and inclusion. This is a unique opportunity to share insights and explore new paths for creating lasting impact with our industry partners and talent. See where we’ll be for this exciting week! |
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Star Athletes Share Mental Health Rituals in New Creative
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Together with 11 professional sports leagues and organizations, our “Love, Your Mind” campaign with Huntsman Mental Health Institute premiered new creative featuring star athletes sharing their rituals to care for their minds on and off the field. Developed pro bono by creative agency Walton Isaacson, the new work encourages sports fans across the country to prioritize their mental health at a time when our country is facing a mental health crisis. Check out the moving creative today! |
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988 Research Offers Mental Health Guidance for Family and Friends
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The Ad Council Research Institute, in collaboration with the National Action Alliance for Suicide Prevention, the Suicide Prevention Resource Center, and supported by the Substance Abuse and Mental Health Services Administration, released new 988 research to engage the family and friends of those struggling with their mental health. The research emphasizes the critical role of these trusted messengers in encouraging individuals to reach out to 988 for support during mental health crises. Get more information on our 988 research today! |
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Americans Agree on the Importance of Reducing Gun Violence in New Report
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Gun injuries are the leading cause of death for children and teens aged 1-17—this alarming statistic underscores the importance of the Ad Council Research Institute's new report on reducing the impact of gun violence on America's youth. The research reveals that Americans, across political lines and regardless of gun ownership, share common beliefs about the importance of gun safety education and the urgent need to protect children and teens from gun violence. Download the full report to learn more! |
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