Zara and H&M’s denims and t-shirts are made with cotton grown on stolen
and illegally bulldozed land in Brazil’s Cerrado. And to add insult to
injury, this cotton is certified as ethical!

Sign now to tell these fast-fashion giants: No more fooling us – clean up
your supply chains!

[ [link removed] ] Sign the petition 

   
John,

Brazil’s tropical savanna, the Cerrado, is in danger – and global
fast-fashion giants Zara and H&M are fueling the crisis by sourcing cotton
produced on illegally deforested and stolen land

Scientists forecast that the Cerrado could lose 26.5 million hectares of
native vegetation by 2050, an area equivalent to the entire country of
Italy!
 
While the Brazilian government is about to allow landowners to expand
their farms in the Amazon, we need to act now to protect the Cerrado
before it’s too late. Sign the petition to pressure Zara and H&M into
taking meaningful action and clean up their supply chains.

[ [link removed] ]Tell Zara and H&M: Stop sourcing dirty cotton linked to the Cerrado’s
destruction.

Brazil’s Cerrado is a vast, savannah-like ecosystem home to thousands of
species like the giant anteater and the maned wolf. But deforestation
rates have increased by 43% in 2023 compared to the year before, and as
the country is set to become the No. 1 cotton exporter by 2030, things are
expected to get worse.

Fashion retailers like H&M and Zara claim to source sustainable cotton,
but a recent study by EarthSight clearly shows otherwise. Even though the
cotton they used was sourced through the world’s largest certification
scheme, Better Cotton, a significant amount was traced to stolen and
illegally deforested land in the Cerrado.

The problem is that the commodity is first exported to Asia, where it’s
then sourced by fashion brands like Zara and H&M – and where the supply
chain turns murky.

But this cannot be an excuse for these fashion giants with billion-dollars
profit to just point their fingers towards the certifier or supplier. It
is *their* responsibility to implement their own sustainability policies –
and razing a unique, crucial biome like Brazil’s Cerrado and being
complicit in land grabs clearly don’t comply with those.

So let’s remind Zara and H&M that the world is watching!

[ [link removed] ]Tell Zara and H&M: No more dirty cotton in our it pieces

We’ve done this before: We pushed major food and consumer goods giants
like Kellogg’s and PepsiCo to follow through on their promises and stop
sourcing palm oil grown on bulldozed forests. Let’s do this now for
Brazil’s Cerrado, before it’s too late.



[ [link removed] ] Sign the petition 



Thanks for all that you do,
Rosa, Vanessa and the team at Ekō


More information:

[ [link removed] ]Fashion giants linked to deforestation in Brazil.
Deutsche Welle. 11 April, 2024
[ [link removed] ]Fashion Crimes: The European retail giants linked to dirty Brazilian
cotton.
Earthsight (Report). April, 2024

 

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]