David Ogilvy, the famed British advertising tycoon, aka “The Father of Advertising,” used to remind his agency workers of a timeless truth: “You’re not advertising to a standing army. You’re advertising to a passing parade.”
In the years following the fall of Roe v. Wade, that adage serves as a good reminder to those of us in the pro-life movement. We cannot grow weary of repeating basic and obvious truths regarding the sanctity of life.
It’s a baby. It’s not a blob of tissue. By just six weeks gestation, there is a steady heartbeat, and at eight weeks all body systems are present. By week nine, the baby is squinting, swallowing and making a fist. By week 18, he or she can cry.
The quest to protect every life under law has been battled in the courts and at the polls, but it’s fundamentally a matter of the heart.
Now that the issue of abortion has been returned to the states, it’s not just up to the legislators to pass good law — or pro-life advocates to turn out the votes on Election Day. As we’ve seen in recent years, it’s a difficult issue when placed before voters. The pro-life side is heavily outspent in advertising, and the radical abortion movement has grown deft in its ability to spin, lie and mislead the public.
Originally published in Washington Times. | 
