America’s Writing Coach and a New York Times reporter tackle the myth that writing about the economy has to be boring. Email not displaying correctly?
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How to make stories about the economy interesting, pertinent and down-to-earth.
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Consider writing about The Economy.
Do your eyes glaze over, widen in fear or brighten at the prospect? Whatever your answer, our next webinar was created specifically you.
Poynter's senior scholar Roy Peter Clark, aka America's Writing Coach, pairs up with New York Times reporter Jeanna Smialek for a lively session on writing about, well, the economy.
And it will be anything but daunting or boring.
"News judgment is always balanced between that which is interesting and that which is important," Clark said. "Stories are stories, and the economy is where people's hopes and dreams are either buried or exalted."
The economy is a crucial concern for voters as we head into November's presidential election, and a topic that's rich with potential.
"It's in the area where you least expect somebody to be interesting that's the most fertile ground for a writer to demonstrate how that corner of the world is interesting and important," Clark said.
He'll share the 20 questions you should ask yourself before writing, discuss writers who cover financial matters well, and specifically talk about making the complicated simple.
"I would say that the most significant lesson will be the strategies that the best writers use to make hard facts easy reading — how to achieve what the late, great Stuart Adam, Canada's best journalism teacher ([link removed]) , used to call 'civic clarity.' That's that ability to deliver information in a way that's so clear and compelling that the reader can pass it on to others."
Join Clark and Smialek this Thursday at 1 p.m. Eastern for our latest Beat Academy ([link removed]) training webinar. Use code 24writeBA18 to tune into this session for just $18 — that's 75% off the retail price of our suite of eight topics critical to journalists.
Read below for more Poynter training that seeks to empower journalists and keep audiences informed.
FEATURED TRAINING
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Reporting on the Rise of AI
In-person workshop, June 28
Arlington, Virginia
This free, one-day workshop will give Washington, D.C.-area journalists a chance to connect with RAND’s top AI experts in sessions that examine AI and social bias, the workforce, misinformation, and the industry interests that will shape government regulation.
Attendees at this workshop will get a clearer picture of the arenas in which AI poses the greatest risk of social bias, be able to better identify the jobs and types of tasks that could be upended by AI, understand options for government regulation and how those intersect with the interests of private firms, and have a better grasp of the counter measures against foreign misinformation actors and the scope of their activities.
Hurry! The application deadline is Friday.
Cost: Free.
APPLY NOW ([link removed])
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Will Work For Impact: Fundamentals of Investigative Journalism (2024)
Online group seminar, Sept. 4-Oct. 2
This five-week, hands-on seminar is for reporters and editors with ambition to do investigative journalism that functions as an important part of democracy. This online course will help you build an investigation from the seed of an idea to a powerful execution.
Award-winning investigative journalist Alexandra Zayas ([link removed]) will break down the process to help you think about what kinds of stories to choose, how to build a bulletproof case and how to maximize the chance your work will create change.
Enroll by Aug. 4.
Cost: $499.
ENROLL NOW ([link removed])
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Leadership Academy for Diversity in Media (2024)
In person at Poynter, Sept. 9-13
The Leadership Academy for Diversity in Media ([link removed]) is a transformative leadership program that trains BIPOC journalists to thrive professionally and personally, and was designed to address the persistent lack of racial diversity in U.S. media.
The interactive, week-long academy will focus on critical skills journalists of color need on their paths to leadership in digital journalism and technology. Sessions will explore developing effective management styles, navigating newsroom and digital culture, building collaborative teams and much more.
If you aren't a BIPOC journalist, consider supporting the application of someone you supervise, or suggest the training to a colleague. You can read our FAQ here ([link removed]) .
Apply by July 9 ([link removed]) .
Cost: $649; attendees must also pay their own travel costs.
APPLY NOW ([link removed])
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Lead with Influence (October 2024)
Online, Wednesdays in October
This is an interactive, virtual training for all leaders who manage big responsibilities — such as processes, products or platforms — but have no direct reports.


Demonstrating leadership without formal authority is its own skill, and it’s core to this online leadership workshop from Poynter.
If you have the official title of project manager or product manager, or are in the position of being responsible for outcomes without formally supervising anyone (including those all-important bridge roles in audience, innovation and strategy), this program is for you. Apply by Sept. 9 ([link removed]) .
Cost: $600.
APPLY NOW ([link removed])
MORE TRAINING OPPORTUNITIES
Work-Life Chemistry
Six-week newsletter course
Kristen Hare, who teaches and covers local news for Poynter, has spent years preaching this popular reframe for work-life balance. In this course, she'll walk you through discovering your formula, building it for growth and using it to combat burnout.
Cost: $50. Enroll now. ([link removed])
Poynter ACES Certificates in Editing
Self-directed online courses
Our Introductory Certificate helps you achieve greater communications clarity; learn how to embrace accuracy and verification; gives you ways to perfect your grammar, word use and style; and imparts the skills you need to make you the kind of editor people are hungry to work with. $150 or $99 for ACES members.
The Intermediate Certificate goes deeper into topics like grammar, working with writers, ethics, law and tech, offering a thorough grounding in the skills editors need to succeed in today's news, corporate and freelance environments. $250 or $175 for ACES members.
Learn more. ([link removed])
Understanding U.S. Immigration from the Border to the Heartland
Self-directed online course
This newly updated and expanded, six-part self-directed course will give journalists a thorough understanding of immigration and immigrants in the United States, as well as the skills and resources to produce strong, accurate storytelling.
Free. Enroll now. ([link removed])
Essential Skills for Rising Newsroom Leaders
Dec. 2-6
This dynamic, in-person, five-day workshop will focus on the critical skills that new managers need to help forge successful paths to leadership in journalism, media and technology.
Cost: $1,500. Apply now. ([link removed])
EVENTS
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Poynter Summit on AI, Ethics & Journalism
Brainstorm and hackathon
June 11-12, St. Petersburg, Florida
The Poynter Summit on AI, Ethics & Journalism will bring together journalists, editors and the tech-savvy to bolster a previously released AI ethics policy playbook ([link removed]) , among other activities. After a robust slate of ethics programming featuring Poynter faculty, summit-goers will participate in a hackathon designed to help newsrooms envision and create AI products centered on trust and ethics.
Kelly McBride, Poynter’s senior vice president and chair of the Craig Newmark Center for Ethics and Leadership, said in a news release ([link removed]) , “We are hosting this gathering to make sure that local journalists are part of the process as we figure out how to incorporate AI into our work.”
Earlier this year, Poynter created ([link removed]) a template ([link removed]) to help smaller newsrooms develop their own AI ethics policies. Following the summit, that template will be updated and a research brief released, both informed from the outcomes and recommendations from the summit.
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Bowtie Ball 2024

Saturday, Nov. 16
Tampa, Florida
The Poynter Institute’s annual Bowtie Ball showcases the most accomplished, dazzling and lively personalities in journalism as we gather in Tampa Bay for one electric celebration.
Since the Bowtie Ball debuted in 2015, Poynter has welcomed thousands of guests who support the free press to don their favorite formal attire — bowties encouraged! — for dinner, dancing and toasts with Pulitzer Prize winners, best-selling authors, and media personalities from the nation’s most beloved and revered newsrooms.
Read more ([link removed]) about securing your ticket, the VIP reception and sponsorship opportunities.
NEWSROOM RESOURCES
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Immigration Matters

Monthly tip sheet for immigration reporters
Immigration is a complex, fast-changing, evolving topic that affects not just the Southern border but most cities, regions, and states across the country where migrants (whether refugees, asylum seekers, the undocumented or legally admitted new arrivals) are resettling.
Poynter adjunct faculty Zita Arocha is a journalist and educator who has spent her life covering, teaching and writing about immigration. Now, she's offering her decades of expertise in a series of monthly tip sheets ([link removed]) .

She writes, "I hope to help fellow journalists, sharing with them the knowledge and expertise I have gained over the last several decades covering immigration stories."
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Shut out by powerful sources? Here's a guide for journalists.
Journalists are increasingly being shut out of their efforts to cover public business and hold officials accountable.
That's why Poynter convened a group of experts to engage in a discussion about this phenomenon and provide insights into what journalists can do about it.
Their key takeaways were released recently in “Shut Out: Strategies for good journalism when sources dismiss the press,” ([link removed]) which makes the case that growing adversity from public officials toward journalists is damaging not just to the journalism industry, but detrimental to the public trust.
FROM OUR NEWSROOM
• The MLB just integrated its records. The Pulitzers should follow baseball’s lead. ([link removed]) , by Roy Peter Clark.
• The Wall Street Journal’s story on Biden’s mental fitness: fair or foul? ([link removed]) , by Tom Jones.
• AP Stylebook’s new chapter on crime is a glimpse into the future ([link removed]) , by Kelly McBride.
• Can felony convictions hinder Trump’s international travel? Here’s what we know ([link removed]) , by Jeff Cercone.
• Does your newsroom have a data ethics policy? ([link removed]) , ([link removed]) by Kristen Hare.
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