Indivisibles,
Defeating Trump in 2020 came down to fewer than 44,000 voters in Georgia,
Arizona, and Wisconsin -- not enough to fill your average football
stadium.
Control of the House in 2022? It came down to 7,000 votes in five
districts.
And despite the fact that Trump is now a convicted felon, tried to
violently overthrow the government, was found legally liable for sexual
abuse, and is promising a second term defined by autocracy and vengeance,
the 2024 election also promises to be stomach-churningly close.
When elections are this close, every vote matters. And guess what? We’ve
developed a tool that independent analysis suggests is more effective at
turning out voters than any other GOTV tactic out there.
We know a lot of folks scan these emails quickly, so let’s pull that out
and repeat it:
📣
We’ve developed a GOTV tool right here at Indivisible that appears to be
the most effective form of direct voter contact in existence.
It’s called Neighbor2Neighbor (N2N). We believe it’ll be an absolute game
changer in some of the closest House, Senate, and presidential
battlegrounds, and we need your help to start deploying it where it’s most
needed.
[ [link removed] ]Read on to learn more -- and if you’re able to chip in, this will be
one of the most strategic investments you can make to defeat MAGA up and
down the ballot this November.
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
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[ [link removed] ]Other Amount >>
[ [link removed] ]Contribute Monthly >>
What is Neighbor2Neighbor?
We’ve been emailing about Neigbor2Neighbor for a while, so skip this
section if you already know the deal. Neighbor2Neighbor relies on a lot of
data, behavioral science research, engineering, and field testing, but the
beauty is really its simplicity:
1. A volunteer signs up on a simple web page.
2. They are given a script and assigned ten doors of target voters in
their neighborhood.
3. They knock the doors on their own time and have 1:1 conversations
about the stakes of the election.
That’s it.
No seriously, that’s it. There’s no app to download. No account setup
required. We help activists find neighbors who share their values but
might not vote every election, and they have a pleasant conversation. And
if they want ten more doors, they can sign up for ten more doors.
Why it works (it’s better for volunteers)
Traditional canvassing gives volunteers a long list of strangers.
Neighbor2Neighbor gives volunteers a short list of neighbors. This simple
inversion makes our program TWICE as effective.
How is that possible? Well, if you’ve ever done a traditional canvassing
shift, you know it often involves driving a long distance, spending hours
walking unfamiliar streets, and knocking on the doors of a lot of people
who aren’t home. Conversely, with Neighbor2Neighbor:
* Volunteers are able to reach every assigned door because they can
circle back on their own time.
* Volunteers are asked to talk to people who share a baseline
commonality: their neighborhood. This makes the voter contact a LOT
less awkward and a lot more conversational. Also, we only give doors
of folks who are likely to be politically aligned.
* The simple, app-free user experience for volunteers lowers the barrier
to entry. People have hectic lives and have a hard time doing a
four-hour canvassing shift. N2N volunteers can do a few minutes a day
without having to conquer new technology or remember database logins.
So, this program is great for volunteers. How great? Here’s a
testimonial from a NY-03 group leader who used N2N earlier this year to
help flip George Santos’s seat blue:
“N2N is by far the best and most effective canvassing experience any of
our volunteers have had. It’s also such a reasonable ask for anyone with
a life.”
Why it works (it’s better for getting through to voters)
If you’re following politics closely, you’re probably hearing a lot about
the so-called “double haters” who’ll decide this election. They’re people
who aren’t super excited about either candidate, are largely disaffected
with politics in general at the moment, and are distrustful of the media
(they aren’t alone: trust in corporate media is at an all-time low). A lot
of them actually share our values broadly but aren’t paying super close
attention to what Biden has done or what’s at stake in November.
The diffusion of media (people cutting the cable and opting for streaming)
has already made it difficult for campaigns to reach voters through
traditional means. The double hater issue means that even if campaigns get
through to voters, a lot of them won’t be receptive to the message.
But people are receptive to outreach from people they know or have
personal connections with. Study after study has shown the persuasive
power of these 1:1 conversations to break through where other tactics
can’t.
Not only does this program capitalize on community ties between neighbors,
but it also offers a new way for progressives to forge personal
relationships in their communities. Some folks withdraw from political
involvement when they feel isolated. Early volunteers have recounted how
they -- and the people they speak with -- are often surprised by just how
many like-minded, pro-democracy people they have in their orbit. That’s
good for this election -- and it will pay dividends in future organizing.
Just how well does it work?
Sorry to repeat ourselves here, but we’re darn proud of this: An
independent study of our pilot program in 15 congressional races found
Neighbor2Neighbor to be twice as effective as traditional canvassing and
more effective than TV ads, yard signs, phonebanking, or any other tactic
tested.
The analysis showed it has a 1.1% effect on voter turnout. That might seem
like a tiny number, but here are some *actual* tiny numbers for
comparison:
The 2020 margin in Arizona? .3%
The 2020 margin in Georgia? .2%
The 2020 margin in Wisconsin? .6%
So, for the nerds who really study this stuff, a 1.1% increase is HUGE.
But, ultimately, how many votes that translates to will depend on how big
we can scale this thing.
[ [link removed] ]So we’re asking you to chip in today to help us get this tool out to
as many volunteers as humanly possible, so we can turn out as many swing
state voters as possible and restore our Democratic trifecta this November
>>
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
[ [link removed] ]Donate $7 >>
[ [link removed] ]Donate $25 >>
[ [link removed] ]Donate $50 >>
[ [link removed] ]Donate $75 >>
[ [link removed] ]Other Amount >>
[ [link removed] ]Contribute Monthly >>
When can I get to work?
Hopefully, we’ve gotten you excited enough about this tool that you:
* Are thinking about making a donation
* Are wondering: Can I start knocking doors already?!?!
Neighbor2Neighbor launched in swing states and target districts nationwide
last week, but it looks like you aren’t in one of the eligible areas. No
worries! From phonebanks to group canvasses, [ [link removed] ]there are lots of ways
you can still volunteer this election cycle.
But right now, we’re also hoping you’ll chip in to help us run this
program. Progressive organizations aren’t sitting on huge reserves heading
into this election -- what we raise now will determine how much we’ll be
able to do to secure every vote we need to win back the House, keep the
Senate, and defeat Trump.
[ [link removed] ]Chip in, if you can, to fund our revolutionary Neighbor2Neighbor tool
and reach the voters we need in every crucial battleground >>
Thanks for everything you do to bring us closer to victory.
In solidarity,
Indivisible Team
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