From María Teresa Kumar, Voto Latino President & CEO <[email protected]>
Subject How Latino swing-state voters could sway the 2024 election
Date June 7, 2024 4:01 PM
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Dear John,
As we head into the key months before the 2024 election, Voto Latino conducted a large-scale poll of Latino voters in battleground states to take the most complete pulse of the electorate that is poised to decide America’s future.
I shared the headline results of this poll in USA Today this morning, and I wanted to make sure you saw that our findings completely challenge the conventional wisdom. What we saw is that there has been no meaningful “rightward shift” among Latino voters – instead, there are many who have become frustrated with the two-party system and are seriously considering a third-party vote.
The good news for Democrats: In a head-to-head matchup, Biden is leading Trump among swing-state Latinos by a robust 59% to 39%. This is within striking distance of his 2020 election results, and would mean a boost in raw vote total from Latino voters given our community’s growing share of the electorate.
However, when our survey expands the field to include third-party candidates, Biden’s support among Latino voters falls to just 47%, with Trump dipping slightly to 34% and Kennedy taking 12%.
In other words, our poll reveals a key reality for the Biden campaign: For all-important Latino swing-state voters, this will be a persuasion election – between Biden and Kennedy.
As I wrote in USA Today, the strategic imperative is clear for Voto Latino. Our polling makes it clear that Latinos continue to be repelled by Trump. Yes, we will continue to remind our community just how catastrophic his return to power would be. At the same time, we’ll be shifting our resources to ensure Latinos see Robert F. Kennedy Jr. for who he really is: no champion of social justice and no friend to working people.
We are so thankful for your continued support as we work to ensure Latinos across the country can make their voices heard in this election and beyond. If you’d like to make a donation to support our fight, please consider doing so here: [link removed] ([link removed])
In gratitude, 
María Teresa


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Voto Latino
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United States
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