Choosing the right tech stack for your campaign, scaling a tech startup, plus join us for an AI landscape analysis.

As another election season approaches, every decision counts—especially when selecting the technology that will power your campaign.

The urgency to lock in your tech by Independence Day, July 4th, does more than just beat the rush. It sets your campaign on a path to success by ensuring all technological tools are integrated and operational when voter engagement is most critical. But according to our last Election Tech Survey, 34% of campaign managers delayed engaging with tech vendors until just four to six months before elections. That’s why we published Choosing the Right Tech Stack ([link removed]) : these strategies for early adoption include tips for navigating the tech selection process.

For a deeper dive into the tech selection process, join HGL and Arena on Thursday, June 20th at 2pm ET ([link removed]) for a political tech stack training aimed to provide clear guidance and support for navigating these vital decisions, connect campaign practitioners directly with tech that fits their needs, and share sample downballot buyers guides.

Meanwhile, for political tech startups that support campaigns, the need to scale effectively is immense. The demands of a national campaign can stress even the most robust systems, pushing technology and teams to their limits. To explore how political tech infrastructure startups can not only survive but thrive in this high-stakes environment, our VP of Programs & Partnerships Leah Bae interviewed several seasoned leaders who have successfully navigated these waters. Check out the vital strategies and insights they shared in Scaling a Political Tech Startup in an Election Year ([link removed]) .

On June 11th, we're thrilled to dig in together on how Democrats and progressives can leverage AI based on our newly-released AI Edition of HGL’s Political Tech Landscape Report ([link removed]) . Join us for this in-depth analysis at this special edition of AI Open Mic next Tuesday—get the details and RSVP. ([link removed])

Betsy Hoover
Founder & Managing Partner, HGL
Choosing the Right Tech Stack for Your Campaign
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Making large tech stack purchases can be stressful, especially for first-time buyers. Your political tech stack influences your campaign’s data flow, volunteer experience, digital presence, and ad optimization. That's why HGL is partnering with Arena to present How to Choose Your Tech Stack, a training to provide clear guidance and support for navigating these vital decisions, connect campaign practitioners directly with tech companies that will fit their needs, and share sample downballot buyers guides. Join us on June 20th from 2-3pm ET. RSVP here. ([link removed])
Register: How to Build Your Tech Stack ([link removed])
Scaling a Political Tech Startup in an Election Year
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For the political tech startups that support campaigns, the need to scale effectively is immense. The demands of a national campaign can stress even the most robust systems, pushing technology and teams to their limits. To explore how political tech infrastructure startups can not only survive but thrive in this high-stakes environment, Leah Bae, VP of Programs and Partnerships at Higher Ground Labs, interviewed several seasoned leaders who have successfully navigated these waters. Check out the vital strategies and insights they shared, designed to prepare your startup for the task ahead in: Scaling a Political Tech Startup in an Election Year. ([link removed])
Read More ([link removed])
Join us at our next AI Open Mic
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On Tuesday, June 11 from 2-3pm ET, join cohosts HGL Progressive AI Lab, Analyst Institute, Cooperative Impact Lab, and Research Collaborative for a special edition of the AI Open Mic. We will dive deep on the AI Political Tech Landscape, highlighting applicable use cases and emerging opportunities across every aspect of political campaigning.

In last month's AI Open Mic ([link removed]) on Fundraising, attendees received briefings, saw case studies of AI initiatives out in the field, and asked questions on the intersection of AI and fundraising.

Interested in presenting a case study at a future AI Open Mic? Reach out to [email protected] (mailto:[email protected]) .
Register for AI Open Mic: AI Political Tech Landscape Analysis ([link removed])
Watch: Betsy Hoover shares Insights on the Role of AI in the 2024 Election
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“Generative AI is a tool — and campaigns are a resource-constrained industry […] AI can help make a campaign worker’s job much more efficient, allowing humans to do the part they’re best equipped to do: the creative, strategic work of running a campaign.” You can find the full interview with Scripps news here. ([link removed]) [link removed]
Our Newest Portfolio Company
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At Higher Ground Labs, we are committed to investing in companies that are building solutions to the most pressing campaign challenges. That's why we're proud to announce our latest investment in BattlegroundAI, ([link removed]) a platform that gives organizations at every level the tools they need to easily create high-performing paid advertising with the help of AI. Founded by Maya Hutchinson and Henry Cyranka, BattlegroundAI ([link removed]) helps candidates, campaigns, and causes rapidly deploy smarter, platform-specific advertising content.
Highlighting the HGL portfolio

Check out 40+ political tech job openings on the HGL Portfolio Jobs Board ([link removed]) . Apply to be the Digital Strategist at Social Currant ([link removed]) , Partnerships Director at Swayable ([link removed]) , Senior Mobilization Events Manager at Relentless ([link removed]) , and more.
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By using Daisychain ([link removed]) , With Many Hands expanded its reach and impact by using various features in unison, including automations to enable rapid personalized follow-up with "hot leads" and assignments to track relationships and delegate responsibilities. Read the full case study ([link removed]) .

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On June 20th at 1PM EST, New/Mode ([link removed]) will be hosting a free digital training with Vanessa Serna. Vanessa is a campaigning expert who has worked at Greenpeace, Caring Across Generations, Stand, SEIU 1021 and Amnesty USA. Learn more and RSVP ([link removed]) .

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By using Quiller's ([link removed]) AI-enabled email drafting & deployment tools, the Patti Minter campaign reduced their email creation & deployment time to just 45 minutes per email, enabling them to launch & sustain a thriving grassroots fundraising program. Read the case study. ([link removed])

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On June 11th at 12PM EST, Swayable ([link removed]) will be hosting webinar, "How To Build An Agile Creative Testing Program For Your Brand." Swayable CEO/Co-founder James Slezak and Senior Client Success Manager Taylar Pompey Harrington will share proven tactics for building comprehensive creative testing programs. Learn more and RSVP ([link removed]) .

ICYMI: AI Edition of Political Tech Landscape Report
Last week, HGL released the special AI Edition: Political Tech Landscape Report ([link removed]) . Join us for an in-depth analysis and Q&A of the AI Political Tech Landscape at the AI Open Mic ([link removed]) webinar on June 11th.
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Register for the May AI Open Mic ([link removed])
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Enjoy our content? Follow us on LinkedIn ([link removed]) for regular updates on political tech, innovations, and events and opportunities. See you there!

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