May 31, 2024

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Some of the biggest sports retailers may finally be turning things around after an elongated period of slow sales. … The UEFA Champions League final is Saturday, with a lot of cash on the line. … We have one final word on the Scottie Scheffler arrest saga. … A new women’s basketball league looks to reshape the professional game. … And it’s been almost four decades since a New Orleans businessman saved the city’s NFL team.

— David Rumsey [[link removed]] and Eric Fisher [[link removed]]

Foot Locker, Dick’s, and Adidas Fueling a Sporting Goods Comeback [[link removed]]

Bucks County Courier Times

A deep malaise [[link removed]] that infected most of the sporting goods and footwear business for nearly a year is now perhaps yielding to a new period of recovery.

Foot Locker reported [[link removed]] on Thursday better-than-expected earnings in its fiscal first quarter, news that initially sent shares in the company up by more than 30% before ultimately closing with a 15% gain to $25.89 per share. That was just one day after stock in Dick’s Sporting Goods reached [[link removed]] a new company high of $226.03 per share after its own news of improved sales and a boosted full-year outlook for 2024.

Adidas, which previously posted [[link removed]] its first full-year loss in three decades, more recently delivered [[link removed]] strong results for its first quarter and raised its full-year revenue projections.

“I remain confident that we’re on the path towards delivering sustainable, profitable long-term growth and shareholder value,” said Mary Dillon, Foot Locker president and CEO, in an earnings call with analysts. The company’s retail brands also include Champs Sports, Kids Foot Locker, Atmos, and WSS.

The reasons for the improved results are not particularly dramatic. Rather, they lie primarily in a mix of basic fundamentals, including improved product mixes among both manufacturers and retailers, new store concepts that have resonated, reduced losses due to lost and stolen merchandise, and improved macroeconomic conditions that for many of the key category players have led to higher customer spending levels.

“It’s the core strategies that are coming to life that are driving our performance, and we’re not seeing any pockets of softness around the country,” said Dick’s president and CEO Lauren Hobart in that company’s earnings call.

Still Some Outliers

There are still two notable exceptions to the developing recovery theme in the category, however: Nike and Under Armour. Nike is in the midst of a three-year, $2 billion cost-cutting program [[link removed]] that includes multiple rounds of layoffs [[link removed]], and also is still unwinding [[link removed]] the debacle surrounding its newly designed MLB uniforms. Its stock has sagged by more than 12% this year.

Under Armour, meanwhile, recently announced [[link removed]] a restructuring that will include significant layoffs, a move that follows falling sales and the abrupt departure [[link removed]] of former chief executive Stephanie Linnartz. Shares in that company have fallen by more than 20% this year.

UEFA Champions League Final Offers Big Payday in More Ways Than One [[link removed]]

Kevin Jairaj-USA TODAY Sports

The top European club soccer competition will conclude in front of 90,000 fans in London on Saturday when Real Madrid and Borussia Dortmund face off in the UEFA Champions League final at Wembley Stadium. By virtue of reaching the championship match, this year’s finalists have already locked in huge paydays, but there’s still even more on the line.

Saturday’s victorious club will earn $21.5 million, while the loser will take home $16.12 million. The winner will also seal the second available spot in the UEFA Super Cup, which annually features the winners of the Champions League and Europa League—this year won by Italian club Atalanta. Advancing to the Super Cup guarantees a $4.33 million prize, with an additional $1.08 million to the match’s winner.

Madrid is seeking its 15th Champions League trophy, while Dortmund is looking for its second. But both have already qualified for next season’s competition, as well as the 2025 FIFA Club World Cup. If they hadn’t, though, winning Saturday would have accomplished both of those feats. They’ll be guaranteed at least $19.35 million in prize money for the ’24–25 Champions League; the Club World Cup purse hasn’t been released.

Could U.S. Host in the Future?

Like the Super Bowl, cities bid to host the Champions League final each spring. Future hosts include Munich (2025) and Budapest (’26), with Milan seen as the favorite for ’27, pending upgrades at San Siro Stadium.

Last year, UEFA president Aleksander Čeferin said [[link removed]] that holding a Champions League final in the U.S. could be possible one day. This week, the leader of UEFA’s U.S. broadcast partner admitted that idea is still “routinely talked about.”

Paramount will be paying a total of $1.5 billion until 2030 to continue showing Champions League matches Stateside, and CBS Sports president David Berson sees “tremendous upside” in opportunities like bringing games to the U.S. “I would not be surprised if over the course of these next six years you’ll see that in play,” Berson said on a press call previewing the final. “It’s something we’d welcome. I think it’s something UEFA would like.”

SPONSORED BY CHAMPS SPORTS

Soccer-Inspired Looks

Champs Sports [[link removed]] knows a thing or two about the culture of soccer [[link removed]]. If you’re searching for footwear, apparel, and accessories that pay homage to the sport even beyond the field, it has you covered with the latest selection of sport styles from Adidas.

Searching for a fresh new pair? Or shopping for an everyday staple? Look no further than its lineup of must-haves, which includes the new Samba Messi [[link removed]], the classic Tiro Pants, and so much more.

Get the looks that show your love for soccer at Champs Sports. Find them in store or online here [[link removed]].

FRONT OFFICE SPORTS TODAY How Unrivaled Is Different From Any League Before It

Douglas DeFelice-USA TODAY Sports

Unrivaled, the coming three-on-three basketball league founded by WNBA stars Breanna Stewart (above, left) and Napheesa Collier (above, right), says it will start play with the highest average salary of any women’s league. Each player will make at least six figures, after the league closed a funding round from Alex Morgan, Megan Rapinoe, Carmelo Anthony, and former ESPN president John Skipper, among others. League president Alex Bazzell joins the show to explain how the league is taking a novel approach at the outset, from its format to its onsite training and childcare facilities.

🎧 Watch, listen, and subscribe on Apple [[link removed]], Google [[link removed]], Spotify [[link removed]], and YouTube [[link removed]].

LOUD AND CLEAR Expensive Taste

The Courier-Journal

“Yes, the department has us buying freaking $80 pants.”

—Louisville Metro Police Department detective Bryan Gillis, the officer who arrested Scottie Scheffler at the PGA Championship, in his official statement [[link removed]] on the charges against the golfer being dropped. In his original report [[link removed]] on the incident, Gillis had stated that he “suffered pain, swelling, and abrasions to his left wrist and knee” after getting dragged by Scheffler’s vehicle, resulting in his pants, which he said cost $80, being “damaged beyond repair.” Now, Gillis says he has no ill will toward Scheffler. “To those concerned, they were indeed ruined,” he added. “But Scottie, it’s all good. I never would’ve guessed I’d have the most famous pair of pants in the country for a few weeks because of this.”

TIME CAPSULE May 31, 1985: Staying in the Bayou

Matt Stamey-USA TODAY Sports

On this day 39 years ago: New Orleans native and auto dealer Tom Benson (above, right) bought the Saints for $70 million, keeping the NFL team in his hometown. Original team owner John Mecom, battling to reach a new lease for the Superdome, discussed potential deals with multiple cities looking to move the Saints, most notably Jacksonville. But after Benson arrived, a dramatic new era for the Saints began, with the long-suffering franchise finally achieving its first winning season and playoff berth in 1987, its first postseason win in 2000, and a Super Bowl title following the ’09 season—all burnished by the owner’s colorful personality that included the famed “Benson Boogie” dance after home wins.

Benson then expanded his local sports empire in 2012 to include the NBA’s Pelicans. Even before his death six years later, a bitter feud for control of his assets erupted and ultimately lasted [[link removed].] for nearly a decade. Gayle Benson (above, left), Benson’s widow, now owns the Saints and Pelicans, and it’s essentially impossible to consider New Orleans—the country’s No. 51 media market—having the major league sports profile it does if not for the influence of her late husband. That original $70 million purchase, meanwhile, has turned into an asset now worth [[link removed]] more than $4 billion.

Conversation Starters “Enter Sandman” and “Jump Around” won’t be included in EA Sports College Football 25, but a number of others songs will be. Check out [[link removed]] the list. Northwestern is giving season-ticket holders a first look [[link removed]] at its temporary lakeside stadium, which will host several games for two seasons while Ryan Field undergoes construction. Backed by Sports Innovation Lab, the Most Sustainable Award utilizes data-driven methodology to identify organizations leading the charge in sustainable operations. The standard-entry window closes Sunday, June 2 at 11:59 p.m. ET. Submit now [[link removed]]. Editors’ Picks In Wake of Settlement, NCAA Considering Jersey, On-Field Corporate Logos [[link removed]]by Margaret Fleming [[link removed]]NCAA is in search of new revenue following last week’s historic settlement. Discredited Boxing Organization Vows to Award Prize Money to Paris Olympians [[link removed]]by Margaret Fleming [[link removed]]The IBA, unrecognized by the IOC, vowed $50,000 to boxing gold medalists. Controversial NFL Aggregator Had an Asking Price for X Account [[link removed]]by A.J. Perez [[link removed]]Dov Kleiman was seeking $75,000 for his account in December. Advertise [[link removed]] Awards [[link removed]] Learning [[link removed]] Video [[link removed]] Podcast [[link removed]] Sports Careers [[link removed]] Written by David Rumsey [[link removed]], Eric Fisher [[link removed]] Edited by Matthew Tabeek [[link removed]], Catherine Chen [[link removed]]

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