Friend, 

We know everyone's waiting to see whether a New York jury is going to make official what we all know: Trump's a criminal.

But you know better than anyone that we can't put all our eggs in one basket. Trump could in fact go shoot someone on Fifth Avenue and MAGA would probably be more excited to vote for him because of it.

That's why we're out there doing the work, right now.

We've shown our ads over 3.5 million times to swing voters in Arizona and Wisconsin who are most likely to flip their votes from Trump to Biden because MAGA has gone too far on abortion. Our main target? Younger Republican-leaning women.

We're showing them this ad – and from the data we see, so far it's our best performing ad ever.

What that means is that more swing voters are seeing the ad and engaging with it. They're watching our powerful message and they're going to go to the polls with it in mind. That's how we help President Biden win. That's how we beat Trump.

Before the end of the month, we're going to assess where we are with our "Operation Red Zone" campaign and make sure we can keep it going. The early data looks really good, but we need the resources to sustain it. Can you pitch in and make sure swing voters in Arizona and Wisconsin keep seeing the most important message of 2024?

Thank you for all that you do.

 

KEEP OUR ADS LIVE

 

-The Lincoln Project

While others talk — we're walking the walk. We're live right now in Arizona and Wisconsin running our hardest-hitting ads to the swing voters that will decide this election. Our commitment is to keep messaging those voters from now until Election Day, but we can't do it without you. Learn more about what we're doing and what key swing voters in AZ/WI are seeing right now >>

The Lincoln Project is a leading pro-democracy organization in the United States — dedicated to the preservation, protection, and defense of democracy.
To learn more about The Lincoln Project, go to LincolnProject.us.

 

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