Make 2X the difference in the fight against Alzheimer's.

Dear Friend, As we celebrate Memorial Day, we honor the courage, strength and determination of our fallen service members. Their bravery inspires us to keep up our own fight on behalf of veterans with Alzheimer's disease — and everyone who's battling this terrible disease. In addition to the main risk factors for Alzheimer's and other dementia, there are a few factors that veterans may also experience — like depression, post-traumatic stress disorder (PTSD), and traumatic brain injury (TBI). While anyone can have these risk factors, veterans are more likely to have them, making them more at risk for dementia than people who are not veterans. In fact: More than 1/5 of combat wounds in the wars in Afghanistan and Iraq involved brain injuries. A recent meta-analysis estimated the increase in dementia risk from any form of TBI was nearly 70%. PTSD is two to five times more common in veterans when compared with the general population. But there's something you can do to help. In honor of our heroes, support our One-Week 2X Match Challenge by making a gift that can go TWICE as far to accelerate scientific research and help those living with Alzheimer's or another dementia and their caregivers get the care and support they need. We're in the final days of our 2X match challenge, and we need your help to reach our goal. This amazing opportunity is being funded by a donor who wishes to remain anonymous. They've pledged $50,000 to advance critical research in the fight against this cruel disease and have agreed to MATCH every gift we receive by May 30 — but only if we raise that same $50,000 by that deadline. Friend, you're such an important member of our community — a friend who inspires us to keep up the fight to defeat Alzheimer's. That's why this Memorial Day, I'm asking you to lend your support to our One-Week 2X Match Challenge. Just see what an impact you can make today:

Only a few days left to make a gift that can go 2X as far.

Because of you, we can support families and friends who are caring for people with Alzheimer's through our online community, ALZ Connected®, on our free 24/7 Helpline (800.272.3900) and in a variety of other ways. The impact of Alzheimer's cannot be overstated. For those living with the disease, it steals memories, independence, control, time and, ultimately, life. This is why it's critically important that you continue to drive research, help provide care and support and unrelentingly advocate for the rights of the Alzheimer's and dementia community. In honor of the heroes we've lost and the heroes who are with us today, please support our One-Week 2X Match Challenge. Our May 30 deadline is coming very soon — and there are so many families who need our help. That's why I'm urging you to take a stand in this critical fight with your first gift now. Together, we can further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for standing with us in this fight. All my best, Michael Reich Chief Marketing Officer P.S. It isn't easy to raise $50,000 in such a short time. But we've accepted this challenge, and the only way we will achieve our goal — and, most importantly, make 2X the difference in the fight against this disease — is with your help. Please join us in making 2X the impact today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2024 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

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