This week, we learned the GOP is reserving more than $1.6 million of TV ads in our media market ahead of the November election. So I want to give you an in-depth look at our TV strategy and how we’re planning to fight back.
Josh says it all the time - we have to meet voters where they are. That means knocking on neighbors doors, shaking hands at taco trucks, and yes, advertising to families as they watch America’s Got Talent. We know TV ads work, however there are some real challenges with getting them up on air.
Our first challenge is to get the TV ads filmed with the right message. That means testing our message in polling and then, actually shooting the commercial. We’re scheduling our first TV shoot this summer.
The next stage of this process is incredibly daunting. Our ads play in the Sacramento media market, one of the most expensive places to run ads in the entire country! In the next few months, we will have to lock in our budget with the TV channels on a weekly basis. And we’re competing for the best price against not just the Republicans, but also other advertisers who want to sell their products.
Stick with me here - we’re moving into some math. It costs $565 to earn 1 point on TV (or $252,000 for 500 points), which is how we track our penetration levels. In other words, we want to buy as much ad space as we can afford to earn more “points” than the Republicans (who are going to spend millions of dollars to attack Josh…)
What this means is that we need to know how much money we can put behind our ads now, or else Republicans will beat us to the punch.
Our end-of-month deadline is incredibly important because it’s going to determine how much we can put towards our TV ads budget. We need your help to raise $15,000 by May 31st and we’re falling short right now.
Remember, Josh doesn’t take a single dime or corporate PAC money so we can’t do any of this without your support.
- Martin Glusker
Deputy Campaign Manager
You are receiving this email because Congressman Josh Harder is one of our last lines of defense to protect our democracy against MAGA extremists like Donald Trump and Marjorie Taylor Greene.
