Dear MoveOn member,
Do you want to wake up the day after Election Day feeling like you
could've done more? I sure don't.
As MoveOn's chief of program, it is my job to make sure that we come up
with the most effective election program possible.
And I can tell you this: I have never been more confident and excited
about an election plan than I am about this one. If we can run it at the
size and scale we have proposed, I know we will win this election.
But right now we're short, and we're looking at potentially cutting how
many voters we can reach out to, persuade that their vote matters, and
turn out to vote.
I don't want to wake up on November 6 and find out that Donald Trump is
going to be the next president. If you don't either, please start a
monthly donation of $5 to help us defeat MAGA.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Here's a snapshot of MoveOn's research-based and data-driven election
plan:
* A very specific and critical set of voters. This year, we have a
laser-like focus on a particular set of voters. We're talking about
1.5 million young voters and voters who did not vote in 2016 or 2022
across seven battleground states. Studies show that if we can get them
out to vote, we will win. And that will mean game over for Trump.
* We're going to talk to each voter THREE times–with postcards, phone
calls, texts, and/or in person! This kind of repeat touch point for
voters has long been proven as the most effective strategy for
guaranteeing voters turn out.
* Real people talking to real people is the heart of our program. We are
running a MoveOn member-driven persuasion program to reach these
voters. MoveOn members will reach out to these voters one-on-one and
persuade them to vote by talking about issues that matter to them.
Research shows this is the best way to convince skeptical voters to
show up to the polls.
* Cutting-edge technology and targeting. We've invested in and improved
upon the sophisticated technology and targeting techniques that
carried us to victory in 2018, 2020, and 2022.
Trump and his henchmen have billionaire bigwigs and Wall Street CEOs in
their back pocket. But we have something better: All of us working
together.
Can you make a monthly gift of $5?
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Nita Chaudhary, MoveOn Chief of Program
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you start a monthly gift to power and sustain MoveOn's critical
work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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