Dear MoveOn member,
A couple of days ago, I wrote to let you know that MoveOn's fundraising
has been at an all-time low for a presidential election cycle, which,
frankly, wasn't an easy thing to say.
I also know that highlighting the current lack of momentum to defeat
Donald Trump and reelect President Joe Biden risks causing some members
and activists to tune out even more.
But the stakes are too high to keep quiet about the current situation. The
very future of our democracy hangs in the balance. And if I don't admit
when things are difficult and ask for help while there is still time to
turn things around, then MoveOn's ability to meet this extraordinary
moment is bound to get even worse.
If MoveOn's fundraising continues to slump, I will have to propose major
cuts that would seriously curtail our election work, increasing the risk
of a Trump presidency, MAGA Congress, and a new age of fascism in America.
Which is why I am asking for your help again, John. Please chip
in $9, or the most generous amount you can, to help power
our program all the way through to Election Day.
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
[ [link removed] ]Express Donate: $9
[ [link removed] ]Express Donate: $18
[ [link removed] ]Express Donate: $45
[ [link removed] ]Or, donate another amount
MoveOn members stepped up and gave generously after my last email, and we
are all so grateful to those who gave, especially when times are tough.
And so far, I have been able to hold off on recommending major cuts to our
$32 million election program. That's a good thing, because it's one of the
most strategic, innovative, and robust election programs in our 25-year
history.
But there is still more work to do. And the fact is, if fundraising stays
how it has been for the majority of this year, cuts to our election work
will be inevitable.
Each and every donation—YOUR donation today—makes a difference. Please
chip in $9 to help power our election program all the way
through to Election Day.
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
[ [link removed] ]Express Donate: $9
[ [link removed] ]Express Donate: $18
[ [link removed] ]Express Donate: $45
[ [link removed] ]Or, donate another amount
I'm not just worried about MoveOn, John: News broke this week
that Trump’s latest campaign fundraising far surpassed the Biden
campaign.^1
With MoveOn's fundraising down, AND the Biden campaign's fundraising down,
the risk of a Trump presidency and MAGA Congress continues to rise.
Polling shows that things are close—and right now, Trump has a narrow lead
in key battleground states.^2 Which means reaching voters there is
crucial. This can be turned around, but that will require focus, effort,
and money.
For our entire 25-year history, MoveOn has always been powered by our
members, not billionaires and corporate interests, and we need your help
today more than ever, John.
Please chip in $9, or the most generous amount you can, to
power our election work.
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
[ [link removed] ]Express Donate: $9
[ [link removed] ]Express Donate: $18
[ [link removed] ]Express Donate: $45
[ [link removed] ]Or, donate another amount
MoveOn's work to engage, persuade, and ultimately turn out voters is
distinct from the Biden campaign's work. MoveOn is focused on the "surge
voters" that campaigns often overlook. These are young voters and voters
of color who do not consistently vote. And we have a track record of
innovative strategies that reach these exact voters and succeed at turning
them out, cycle after cycle. Due to the decline in grassroots donations,
that track record is now at risk.
We are laser-focused on breaking through the noise and connecting directly
with the cohort of voters that pollsters have identified as key to
President Biden's victory and stopping MAGA control of the U.S. House and
Senate. We tested these programs in 2020 and 2022 and now have data
showing that they helped to turn out hundreds of thousands of voters who
might otherwise have stayed home.
But, as a grassroots, member-funded organization, we can do that again
only if enough MoveOn members support our work.
So if you were waiting to give or to give again—but you can afford to give
something now—then please make the most generous gift you can right now.
$9, or whatever you can afford, will go a long way.
If you've saved your payment information with ActBlue Express, your
donation will go through immediately:
[ [link removed] ]Express Donate: $9
[ [link removed] ]Express Donate: $18
[ [link removed] ]Express Donate: $45
[ [link removed] ]Or, donate another amount
Your generous gift today will help us avoid cuts to our work. I wouldn't
ask again if it weren't important.
Thanks for all you do.
–Cheryl Zando, COO
Sources:
1. "Trump tops Biden in April fundraising, but Biden keeps cash
advantage," The Washington Post, May 20, 2024
[link removed]
2. "Top Battlegrounds – RCP Average," RealClearPolitics, accessed May 22,
2024
[link removed]
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you make a gift to power MoveOn's critical work?
[ [link removed] ]Yes, I'll chip in.
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