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S1S2Indonesia has more than 700 languages. Can AI save them?  Growing up in the Indonesian province of Banyuwangi, Antariksawan Jusuf spoke Using with his family and friends. It wasn’t until he went to university in Bali, where he had to speak the national language Bahasa Indonesia, that he realized Using was in danger of dying out.
“Using is threatened by modernization,” Antariksawan, now 58, told Rest of World. “A lot of parents now prefer Bahasa Indonesia when they communicate with their children.”
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S9A Great Sales Pitch Hinges on the Right Story - Harvard Business Review (No paywall) When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. It involves listening, making an emotional connection, and thinking from the customer’s point of view. The earlier you can learn how to communicate in this way, the faster you will likely grow in your role. But too often we tell the customer a story we believe sets our product or service apart without addressing, or considering, the concerns of the customer. A better approach is to step out of your own head and get curious about how the world looks, sounds, and feels to your clients.
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S13S1411 Best Cheap Laptops (2024): Our Picks for $700 or Less If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIRED
Computers have put people on the moon and sent cute robots to Mars. You'd think somewhere in the miraculous technological utopia of our age, we'd also be able to get a decent laptop without spending a fortune. All I want is something portable enough that it won't give me back strain from toting it around all day, and powerful enough to get basic work done. A light, fast-enough laptop for under $700âis that so much to ask? Fortunately, it's possible, but there are trade-offs. You can't edit videos or play hardcore games on them, and the displays won't be as sharp as on pricier models.
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S15What Makes Some Ads So Powerful As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers. However, focusing too much on these elements can lead to poor marketing choices. You can use the ADPLAN framework to evaluate and develop advertisements that will resonate with your intended audience.
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S16How to Succeed While Being Authentic at Work Wharton’s Stephanie Creary talks to Georgetown’s Ella F. Washington about her new book that aims to help underrepresented workers succeed without sacrificing their authenticity.
A lot has changed since organizational psychologist Ella F. Washington wrote her first book in 2022, The Necessary Journey: Making Real Progress on Equity and Inclusion. The murders of George Floyd and Breonna Taylor had gripped the nation, accelerating the Black Lives Matter movement and sending companies scrambling to figure out diversity, equity, and inclusion.
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S17How Green Hydrogen Is Critical to Electrifying Everything The green hydrogen molecule has the potential to convert hard-to-decarbonize segments of the economy, but regulations stand in the way, according to a panel of experts who spoke at Wharton.
As April 2024 wound up, the Biden administration released rules that aim to expedite infrastructure projects and require federal agencies to get stricter in weighing the potential impacts on the climate and low-income communities before approving projects like highways and oil wells.
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S18S19We get more useful energy out of renewables than fossil fuels It doesn't take a lot of energy to dig up coal or pump oil from the ground. In contrast, most renewable sources of energy involve obtaining and refining resources, sophisticated manufacturing, and installation. So, at first glance, when it comes to the energy used to get more energy—the energy return on investment—fossil fuels seem like a clear winner. That has led some to argue that transitioning to renewables will create an overall drop in net energy production, which nobody is interested in seeing.
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S20S21Scientists Are Very Worried About NASA's Mars Plan We could find hints of ancient life in Martian rocksâif we can ever bring them back to Earth.
In the Martian lowlands, one rocky crater is dotted with small holes, winding from the floor to the rim like breadcrumbs. Their clean and cylindrical appearance is distinctly unnatural, suggesting the work of aliensâwhich it is. For three years, a robot from Earth has been collecting samples of rock and soil into six-inch-long tubes, whirring and crackling on the otherwise quiet planet. The robot, a rover named Perseverance, has deposited some of the samples on the Martian surface in sealed tubes. The others, about two dozen so far, remain stored inside the rover's belly.
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S22S23How Spider Silk Could Inspire Microphones of the Future and Revolutionize Sound Design Spiderwebs can pick up vibrations in air flow caused by sound waves, and researchers say microphones designed this way could become more sensitive and compact
Orb-weaver spiders don’t have ears, but in 2022, researchers found the arachnids use their webs as external eardrums. The spider silk acts as a super-sensitive listening device, capable of detecting noises from up to ten feet away, according to the research led by Ron Miles, a mechanical engineer at Binghamton University.
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S24Electric 'Ripples' in the Resting Brain Tag Memories for Storage | Quanta Magazine Bursts of electrical activity, known as "sharp wave ripples," occur when we're awake and resting. A new study suggests that they flag experiences for the brain to store as long-term memories later when we're asleep.
György Buzsáki first started tinkering with waves when he was in high school. In his childhood home in Hungary, he built a radio receiver, tuned it to various electromagnetic frequencies and used a radio transmitter to chat with strangers from the Faroe Islands to Jordan.
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S25Can a '90s Cult Classic Save the Comic-Book Movie? The superhuman protagonist of The Crow, the comic-book movie that went on to become a cult hit after its release 30 years ago, doesn't relish being undead and invincible. When he first shows his face on-screen, Eric Draven, played by Brandon Lee, is crawling out of his own grave in near-feral agony. His fingers claw at the mud around his tomb. His clothes, drenched by rain, cling to his skin. He never gets to his feet; instead, he writhes on his back, screaming in pain.To say this isn't a standard superhero's welcome is an understatementâbut then, The Crow didn't care to obey the genre's conventions. Grim, stylish, and brazenly violent, the film is a gothic fable about a young rock musician and his girlfriend who, on the eve of their wedding, are murdered. When Draven, the former heavy-metal guitarist, is resurrected from the dead a year later by a mystical crowâjust go with itâhe's not a noble crime fighter, but a wounded predator hunting the killers. "They're all dead," he snarls. "They just don't know it yet."
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S26The Big AI Risk Not Enough People Are Seeing "Our focus with AI is to help create more healthy and equitable relationships." Whitney Wolfe Herd, the founder and executive chair of the dating app Bumble, leans in toward her Bloomberg Live interviewer. "How can we actually teach you how to date?"
When her interviewer, apparently bemused, asks for an example of what this means, Herd launches into a mind-bending disquisition on the future of AI-abetted dating: "Okay, so for example, you could in the near future be talking to your AI dating concierge, and you could share your insecurities. 'I just came out of a breakup. I have commitment issues.' And it could help you train yourself into a better way of thinking about yourself. And then it could give you productive tips for communicating with other people. If you want to get really out there, there is a world where your dating concierge could go and date for you with other dating concierges." When her audience lets out a peal of uneasy laughter, the CEO continues undeterred, heart-shape earrings bouncing with each sweep of her hands. "No, no, truly. And then you don't have to talk to 600 people. It will then scan all of San Francisco for you and say, These are the three people you really ought to meet."
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S27The Panic Over Smartphones Doesn't Help Teens Smartphones and social media are melting our children's brains and making them depressed, or so goes the story we are being told. The headlines are constant; it's enough to make any parent want to shut off every smart device in their home. Fortunately for my kids, who enjoy a good "cat attacks dog" video on TikTok, I go to work each day and see what adolescents are really up to on their devices. And it turns out that the story behind teen social-media use is much different from what most adults think.
I am a developmental psychologist, and for the past 20 years, I have worked to identify how children develop mental illnesses. Since 2008, I have studied 10-to-15-year-olds using their mobile phones, with the goal of testing how a wide range of their daily experiences, including their digital-technology use, influences their mental health. My colleagues and I have repeatedly failed to find compelling support for the claim that digital-technology use is a major contributor to adolescent depression and other mental-health symptoms.
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S28The New Sound of Sexual Frustration In 1989, a socially anxious handyman named Trent Reznor shut himself in the Cleveland recording studio that employed him and emerged with one of rock and roll's great statements of sexual frustration. Nine Inch Nails's debut album, Pretty Hate Machine, blended noise with synthesized melodies and dance beats; it sounded like the work of a loner who hated his own need for connection, intimacy, and other bodies. In the ragged rasp of a man dying of thirst, Reznor screamed a confession: "I just want something I can never have!"
This history comes to mind as a precedent for Hit Me Hard and Soft, the sensational new Billie Eilish album. Ever since she was a young teen posting songs online, Eilish has spoken to the desires and anxieties of a headphone-encased, bedroom-secluded generation. Her brother, the producer Finneas, has helped her create an eclectic, depressive sound, merging folk and jazz with the goth-electronic lineage of Nine Inch Nails, New Order, and Portishead. Eilish's third album boils this approach down to its slick essence, sustaining a mood of longing that is very now.
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S29Why reimagining the particle accelerator is so challenging Right now, over in Europe, the world’s most powerful particle accelerator in history — the Large Hadron Collider — is once again colliding particles in record fashion: at the highest energies and with the greatest collision frequencies (what accelerator physicists call luminosities) of all-time. Record numbers of collisions at record-high energies are going to translate into the production of more Higgs bosons (as well as many other interesting particles) than ever before. But even this iteration of the Large Hadron Collider, the high-luminosity version (the HL-LHC), is still going to be severely limited in terms of what types of questions it will be able to answer.
All colliders have limits to what they’ll be able to probe: even the HL-LHC. To find out more information about the fundamentals of our Universe, a new collider will be needed. But which one should we build? Here’s what everyone should know about the four major types of collider presently under consideration.
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S30"Misfits that fit" and other golden qualities of innovative leaders You can’t manage innovation; you can only lead it. Traditional organizations have plenty of managers, but often they lack enough builders and creators who can start things from scratch and pivot as needed. Yet, larger organizations can offer innovators what no startup can provide. They can unlock access to extraordinary and immediate scale to implement ideas. Compare a large bank and a small fintech company. Or a large healthcare company with a biotech startup.
Armed with our knowledge of the “venture mindset,” we clearly see VCs looking for these three guiding principles in their teams.
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