Dear MoveOn member,
There is no way to sugarcoat this. Fundraising has been at an all-time low
this month, just five months out from Election Day, and I'm getting
worried.
Our country cannot withstand another four years of Donald Trump, which is
why MoveOn launched one of our most strategic, innovative, and robust
election programs in our 25-year history—and committed to investing $32
million to make it a success. Unfortunately, members are just not giving
at the rates we expect to see during a presidential election cycle, and
time is running out before it will directly impact our ability to continue
this work.
When donations were down in January, we could shrug it off as simply being
too early in the election cycle for our members to pay attention. We
convinced ourselves of the same in February and March.
But then April rolled around. Donald Trump's first criminal trial got
underway, highlighting his unmatched corruption and criminality.^1 He did
an interview with Time magazine in which he refused to condemn political
violence, said that people want him to be a dictator, indicated he would
let states monitor menstrual cycles and "punish" people who have
abortions, and expressed enthusiastic support for the deadly, draconian
abortion bans already in place in states across the country.^2
And now, polls now show him leading in five out of six battleground
states, but MoveOn members are still holding back.^3
We've fallen far short of our budget goals to fund our election program,
and I am asking for your help right now to make sure we have the resources
to do everything we can to defeat Trump and his MAGA movement. MoveOn is
funded by its members, and if things do not turn around soon, I will have
to make hard choices about what cuts to make to our election work.
Please chip in $5 a month, or the most generous amount you
can, to power our program all the way through Election Day.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Recent polls have indicated that voters have simply forgotten how bad
things were when Trump was in office.^4 In fact, many of those polled
actually said they felt that the economy was better when Trump was in
office.^5
Have they forgotten how Trump egregiously mishandled the pandemic
response, which led to more than 1 million Americans dying, hundreds of
thousands of people losing their jobs, and the economy falling into
disarray?^6
We cannot allow people to forget the constant chaos, fear, and cruelty
that defined Trump's presidency—because his second term would be far, far
worse.
If MoveOn cannot turn our fundraising around soon, we simply will not have
the funds we need to reach swing-state voters and remind them just how bad
the Trump presidency was. Please chip in $5 a month, or
whatever you can, starting today.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Trump has fully embraced a terrifying, fascistic agenda known as "Project
2025" that was put together by white Christian nationalists. It would
strip away even more rights from women, the LGBTQ+ community, people of
color, and poor and marginalized communities, while completely remaking
our country into a Christian theocracy.^7
And if that weren't enough, conservative Republican Liz Cheney has said
she is certain that if Trump is elected, he will refuse to leave office at
the end of his term, ending our democracy.^8
Our election program is laser-focused on breaking through the noise and
connecting directly with the cohort of voters that pollsters have
identified as key to President Biden's victory. We tested these programs
in 2020 and 2022 and now have data showing that they helped to turn out
hundreds of thousands of voters who might otherwise have stayed home.
In an election that will likely be decided by a few thousand voters spread
across just a handful of states, that's the difference between protecting
our democracy and falling into fascism.
But if energy does not turn around soon, it will be too late.
Please, John, don't wake up the day after Election Day wishing
you had done more.
Help us break out of this slump by chipping in $5 a month
to power our work from now through Election Day.
[ [link removed] ]Yes, I'll chip in monthly.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Cheryl Zando, COO
Sources:
1. "A recap of Trump's trial in NYC, and why a delay in the Jan. 6 case is
likely," NPR, April 27, 2024
[link removed]
2. "Trump may get another chance to be president. He's planning an
aggressive second term," NPR, April 30, 2024
[link removed]
3. "Trump Leads in 5 Key States, as Young and Nonwhite Voters Express
Discontent With Biden," The New York Times, May 13, 2024
[link removed]
4. "Rosy memories: Voters' views of Trump's presidency improve," Axios,
April 15, 2024
[link removed]
5. Ibid.
6. "Do Americans Remember the Actual Trump Presidency?" New York Magazine,
May 13, 2024
[link removed]
7. "GOP's 'Project 2025' Plan May See the Rise of Dictator Trump," Daily
Beast, May 19, 2024
[link removed]
8. "Liz Cheney warns Trump will never leave office if he's elected
president again," MSNBC, December 4, 2023
[link removed]
Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.
Will you start a monthly gift to power and sustain MoveOn's critical
work?
[ [link removed] ]Yes, I'll chip in $5 a month.
[ [link removed] ]No, I'm sorry, I can't make a monthly donation.
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