John,

You don’t have to tell me how irritating fundraising emails can be sometimes…
  500% MATCH!
YOU MUST DONATE!
WE ARE BEGGING YOU!
Yeah, those same unhinged emails you get, I get too. It’s exhausting, and it can feel like a relentless barrage that makes you want to delete your email account forever. (Please don’t do that.)

You’ve probably received a few of my emails, and I hope you’ve gathered that we’re not running a campaign based on scare tactics. That was a promise I made on day one of launching our online program.

Others might treat you like one, but you are not an ATM. I am grateful for every contribution we receive, and I also realize the importance of respecting your time, your inbox, and your intelligence.

So rest assured, when you hear from the team and I, it's not all urgency for urgency's sake, it’s about sharing meaningful updates about our work to flip this seat blue and end Calvert’s 30+ year career in Congress.

I hope this was a refreshing enough email to convince you to chip in $3, or whatever is in your budget, to my campaign today. If not, I’m still grateful you took the time to get this far down in the message!
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Thank you,

Will