"Metaphiles": How Instagram's Algorithms Endanger Young Girls
The New York Times wrote an investigative piece exposing the dark underbelly of advertising on Instagram. What they discovered is that advertisements and promoted posts depicting children, specifically young girls, draw unsolicited, sexually charged comments and direct messages from an audience of adult men.
"Operation Metaphile," as coined by New Mexico's District Attorney, Raúl Torrez, is a sting operation conducted on Instagram to catch men seeking to sexually abuse underage girls. What they found was that "Meta algorithms played a key role in directing men to these 'decoy' [minor] accounts created by law enforcement."
The Times created two Instagram accounts and promoted posts showing a 5-year-old girl wearing a tank top and a sparkly charm. The results were disturbing. Although Meta's Audience Insights estimated an audience of 32% men, the actual audience was 64% men for one account and 95% for the other.
The accounts received messages from 4 convicted sex offenders and 5 other men, who have arrest records involving crimes against children.