New research and guidance on ads in podcasts published

The research focuses on host-read ads in podcasts and offers interesting insights into listeners' perceptions of advertising in podcasts, including preferred terms for distinguishing ads from editorial content.

CAP has published new guidance on ensuring ads read by podcast hosts and content creators are identifiable, which will come into effect on 16 August 2024.

New rules on advertising alcohol alternatives come into effect

Relating to the promotion of beverages with an ABV at or below 0.5%, the new rules cover the content, targeting and scheduling of alcohol alternative product ads.

ASA and CAP annual report

The report, published last month, explains how we're using AI tools to scan millions of ads online and highlights our work on tackling irresponsible green claims, the effects of body image in advertising, and clamping down on youth vaping.

Research into environmental claims in food ads

In April, we published new research into consumers' understanding of environmental claims in food advertising. The report highlighted that the power of green claims in food ads lies in the public's uncritical acceptance of them and the positive associations they have on brands. We followed up with a review of green claims currently made in food ads and outlined some key recommendations.