John, before we ask for your donation ahead of our midnight fundraising deadline, it’s time for some radical honesty:

Virtually every political analysis tells us something that most people find is just common sense — early investment goes a lot further than donations in September and October.

Don’t get us wrong — those donations are extremely important too. The thing is, we just have fewer options when we receive them.

Truthfully, most late donations turn into TV and digital ads. And to be clear, those are important ways of reaching voters and building support. But they’re not the only ways.

Hitting our fundraising targets now, six months out from the election, gives us the flexibility to invest those resources in ways such as organizing campaign events, and doing the kind of work that becomes a force multiplier for contacting voters the more time we have to do it.

John, with not only Adam on the ballot but so many Toss-Up House races across California — not to mention Trump on the ballot — your donation right now will have a greater impact than at any point later in this election year.

We’ve set a fundraising deadline at midnight tonight — the midpoint of the current FEC quarter that will tell us whether or not we’re on track to make the kind of investments we need to help Adam win this race and elect Democrats up and down the ballot. So John, before midnight, will you chip in $3?

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Thanks for answering this urgent call to help us gather the resources we need to invest and build the infrastructure it will take to win.

— Team Schiff