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Dear John,
Rock the Vote continues to charge forward with an even greater responsibility to its mission to build the political power of young people and to protect their right to vote in 2020. One of our strongest assets has always been our ability to meet young voters where they are with messages that resonate and information that empowers.
LAUNCHING OUR NEW WEBSITE
In case you missed it, we fast-tracked the launch of our new website, with up-to-date, vital voting information - including state resources about COVID-19. In 2018, more than 7 million visited Rock the Vote's website for election information. In the coming weeks, we will be rolling out even more features and information about additional programs and resources so stay tuned!
MAKING SURE WE’RE ALL COUNTED THIS YEAR!
MEETING YOUNG PEOPLE WHERE THEY ARE - ONLINE
Social media is a powerful tool that can profoundly influence young voters’ engagement and participation in elections. In 2018, nearly 30% of young people only heard about the midterm elections on social media, and not through traditional media or outreach methods like political parties or campaigns.
As people flooded the internet to get vital voter information in March, we saw social media engagement increase by more than 166% with 2.6 million impressions for the month. We also partnered with emerging artists of color to create and share exclusive informational graphics. Compelling content, digital strategies, and sharing information on social media will be even more critical to reaching, informing and mobilizing voters in 2020.
UPLIFTING YOUNG PEOPLE’S VOTING EXPERIENCE IN THE TIME OF COVID-19
As college campuses across the country closed, college students were forced to leave their dorms in some cases with as few as 48 hours to pack up and move off campus. For the tens of thousands of students who lack family support, many are still struggling to find a stable place to stay and to meet their basic needs. Having been displaced from their residences, young people have experienced COVID-19 and this primary election season much differently than older generations of voters.
Rock the Vote student ambassadors Ashee Groce (GA) and Oscar Portillo (FL) spoke to reporters about being forced to move off campus and how this affected their lives and their ability to vote in the presidential primary election.
Check out news stories from our latest media briefing:
This is a critical time for our democracy. With the support of donors like you, Rock the Vote can continue to fight for their rights and uplift their voices in 2020.
If you’re able consider chipping in $20.20, given the urgent need for support in this critical election year. Amidst daily changing news, our supporters can be certain Rock the Vote will continue to fight to ensure a free, fair and safe election and that all young voters have their voices heard this November. Thank you for being a part of the Rock the Vote community and for your continued support!
Sincerely,
Carolyn DeWitt
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Rock the Vote is committed to providing clear, accurate, and up-to-date civic engagement information, especially as things change rapidly due to the COVID-19 pandemic. Check out these resources:
Rock the Vote is a nonprofit working to protect voting rights for every American and enfranchise young people in the political process. We are not affiliated with any political party or campaign. To support our work, please donate here.
Did you move? Update your address here so we can send you voting information for your area.
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