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A huge part of our grassroots outreach efforts is running digital ads, because this competitive primary will be determined by how many persuadable Democratic voters we’re able to reach before my May 14th primary.
Digital ads let us find and communicate with folks who might not have heard our message yet — maybe all they’ve seen is a thousand TV ads for my multi-millionaire opponent.
Those are voters we need to reach, team, and that becomes even more challenging when we miss fundraising benchmarks like our Digital Ads goal. I’d hate to have to cut back on our upcoming voter outreach plans if we can’t turn things around.
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